On the sidelines of the World Economic Forum 2025 in January, as global business leaders gathered in the Swiss Alps, a unique platform emerged that shifted the conversation to a future-focused dialogue on entrepreneurship, leadership, and sustainability. The Loft of Shared Dreams, founded by visionary leaders Marina Cvetkovic, Annina Mueller, and LaszloUjpal became the epicenter for inspiring discussions that are helping to shape the future.

A Visionary Gathering

The Loft of Shared Dreams provided the perfect setting for these conversations, offering a refreshing space for optimism and forward-thinking solutions. In partnership with Annina Müller and László Ujpál, the platform was created to give speakers a unique opportunity to share bold ideas without the formal pressures of the WEF's typical setting.

With a name that embodies its mission, Loft of Shared Dreams, the space became a forum where visionary leaders could inspire one another and collaborate on ideas for global change.

At last year’s WEF, Cvetkovic envisioned a platform where thought leaders from diverse industries could discuss solutions for a better future.

Driven by determination, she turned that dream into reality, attracting over 30 distinguished speakers, partners, and over 300 guests. This dynamic gathering became a hub for exchanging ideas and creating meaningful, actionable strategies to address global challenges.

A New Definition of Success

At Loft of Shared Dreams, the focus was to redefine success in a world where sustainability, equity, and long-term impact have become key priorities. The panel on "Redefining Success: Shaping a Legacy for Future Generations" was one of many thought-provoking conversations that day, offering insights on how the definition of success is evolving.

Success, as the panelists discussed, is no longer measured solely by financial wealth but by creating a legacy that balances prosperity with purpose. In the past, success was often synonymous with economic growth and personal achievement. However, today is about building lasting, positive change for individuals and the planet.

Key takeaways from the Loft of Shared Dreams panel on redefining success include:

Purpose Over Profit

The rising generation of leaders prioritizes social good and environmental

responsibility over short-term financial gain. As more and more entrepreneurs align their business goals with a greater sense of purpose, success is now defined not just by wealth accumulation but by the positive impact one can make on society and the environment. As one panelist shared, businesses must ask themselves: "How can we create value beyond just profits?"

Well-being Over Excess

Success is increasingly defined as a holistic health, balance, and community pursuit. The panelists stressed that it lies in promoting well-being for all individuals, teams, and societies. The emphasis is shifting from accumulating wealth and material goods to fostering a life of balance, mental health, and social connections.

Collective Progress Over Individual Gain

Rather than focusing solely on personal achievement, today’s leaders look at success through collective progress. The idea of "win-win" scenarios is gaining momentum as more and more leaders are aligning their values with global challenges like climate change, social justice, and economic equity. Panelists agreed that real accomplishment is about making a difference that transcends personal or corporate gain and contribute to a world that works for everyone.

Call for Collective Action

The panel on redefining success was just one of many impactful discussions at the Loft of Shared Dreams. The broader event was a vibrant exchange of ideas, with experts from across industries sharing their visions on everything from AI and sustainability to entrepreneurship and finance.

The conversation featured key insights from prominent industry leaders, including Elisabetta Bartoloni of Heidrick & Struggles, Magali Deloof from Simon-Kucher, and Mara Vergani of Light Up! Concept, financial literacy advocate Dr. Mara Catherine Harvey, Caroline Bauer from Stonehage Fleming, and Jennifer Wines, JD, CPWA® of Invisible Wealth Consulting. These thought leaders shared a common perspective that true success comes from leveraging one's platform and influence to create meaningful, long-lasting impact.

Shaping a Legacy of Action

As the conversation at the Loft of Shared Dreams continued, the vision of the future became clear. Success will be defined by those who can align financial growth with social stewardship, innovation with sustainability, and individual ambition with collective progress.

The event served as a call to action for leaders, entrepreneurs, and changemakers to revisit what it means to be truly successful.

The Loft of Shared Dreams challenges people to examine how they can contribute to building a more inclusive, equitable, and sustainable future.