Tareq Muhmood named new regional president for Visa's CEMEA operations
Visa has appointed Tareq Muhmood as Regional President for Central and Eastern Europe, Middle East, and Africa
Image: Supplied
Visa (NYSE: V) has announced the appointment of Tareq Muhmood as Regional President.
The seasoned Visa leader is set to oversee operations in 86 dynamic markets, where Visa currently serves over 1,800 clients from 23 local offices.
Muhmood steps into this pivotal role with an impressive background, bringing over 30 years of banking and payment experience.
He previously led the Value-Added Services for Visa’s Europe region out of London. His career at Visa began in 2019 when he took on the position of Group Country Manager for Southeast Asia, operating from Singapore. Prior to joining Visa, he held senior leadership roles at prominent financial institutions including Ahli United Bank, ANZ, and HSBC.
With the regional headquarters based in Dubai, Muhmood's new position is effective immediately, as he reports to Oliver Jenkyn, Group President of Global Markets at Visa.
He replaces Andrew Torre, who has been elevated to President of Visa's Value-Added Services business—a sector that has rapidly evolved into a USD 9 billion global operation and achieved a remarkable annual revenue growth of 20% since 2021.
“We are delighted to appoint a leader with Tareq’s deep experience at the intersection of financial services, technology and high growth markets to lead Visa’s fastest growing region and continue our journey to advance the future of digital payments across CEMEA,” remarked Jenkyn.
He underscored Muhmood's global perspective, extensive leadership, and proven record of partnering with Visa's largest clients in various rapidly developing markets.
On his appointment, Muhmood expressed enthusiasm, stating, “It is a great honour to lead the CEMEA region and to continue the tremendous progress that has been made in transforming the future of payments, commerce, and money movement across so many dynamic markets.”
With over a third of his career spent in the region, he looks forward to expanding digital payment solutions among consumers, merchants, and economies.
“I look forward to working closely with our outstanding team to enable shared growth with clients and partners across the region,” he added.
Visa’s CEMEA operations represent a crucial segment of the company's global ambitions, with digital payments becoming integral to commerce and everyday transactions.
Under Muhmood’s leadership, the company aims to enhance its service offerings and strengthen its position in these fast-evolving markets, thereby fostering a digitally connected economy.
IOL