New report shows ride-hailing now seen as SA’s safest way to travel
As personal security remains paramount for many South Africans, ride-hailing has emerged as more than just a convenient transport alternative; it represents a vital lifeline.
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The latest Ipsos Safety Index, commissioned by e-hailing service Bolt, reveals a major shift in South Africa’s transport landscape: 90% of ride-hailing users now see these services as safer than buses and traditional taxis.
Among various demographics, young adults aged 25-34, who constitute 43% of users, particularly lean on ride-hailing services for flexible and reliable transportation in their weekly lives.
Remarkably, safety perceptions surge when travelling at night, with 92% of respondents expressing a sense of security while utilising ride-hailing apps under such circumstances. These sentiments are underpinned by safety features such as real-time GPS tracking, driver identification, vetted drivers, and door-to-door drop-offs, fostering an environment where riders feel protected.
The report also reflects the profound trust South Africans place in ride-hailing services regarding the safety of their loved ones. An astounding 93% of passengers reported that they have booked rides for others, primarily to ensure family or friends return home safely.
Further solidifying this trust, nearly 96% of users agree that in-app safety features ensure ride-hailing is a safer option overall, illustrating the crucial role of digital tools in enhancing user confidence during journeys.
Simo Kalajdzic, Senior Operations Manager at Bolt South Africa, affirmed the company's ongoing commitment to prioritising safety, stating, “Safety is deeply personal for South Africans, and it remains an absolute priority for us at Bolt. Every decision we make, from product innovation to driver training, is rooted in creating an environment where riders and drivers feel protected, respected, and supported.
"These findings affirm the trust the public has placed in us, and we are committed to continuously improving our in-app safety features to meet the evolving needs of everyone who uses our platform.”
Reflecting on the significance of these findings, Soyinka Witness, Ipsos Director of Strategy for Sub-Saharan Africa, noted the study’s vital importance in understanding South African mobility perceptions.
“Conducting this study has offered a unique window into how South Africans perceive mobility, security, and trust. The results highlight how essential ride-hailing has become and how strongly safety considerations shape mobility choices. Features that provide control, visibility, and reassurance are central to users’ sense of security, particularly for women and young adults.
"We are proud to have partnered with Bolt on a study that brings meaningful data into an important national conversation,” he said.
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