Draftfcb (Johannesburg and Cape Town) walked away with handfuls of gold and silver trophies at this year's fifteenth Pendoring Advertising Awards.
With nine gold and two silvers, Draftfcb Johannesburg won the biggest crop of Pendorings. Draftfcb Cape Town followed with three gold.
The award ceremony was held at Vodaworld in Midrand last week.
Draftfcb Johannesburg's two television spots for Vodacom featuring the rugby "heroes" Jan and Elton won gold in the TV category, and Jan also walked away with the Prestige Award, Pendoring's highest honour.
In addition, the "Jan and Elton" campaign was awarded gold in the category Truly South African - TV and a gold Pendoring in the category advertising: mixed media campaign (above-the-line).
Singer/actor Robbie Wessels was honoured as the best performing artist in these two advertisements.
The judges also awarded a gold Pendoring to Ogilvy Johannesburg for its isiZulu ads "Skop" for Kentucky Fried Chicken.
Draftfcb Johannesburg's radio spot for Nando's, titled "Name", won in two categories: radio and original Afrikaans. In the radio category, this Joburg company also won for the Toyota ad "Afrienglish", while another Toyota ad, "Tannie Emsie", won a silver Pendoring.
In the category best jingle/ expression/concept/heading, Draftfcb Johannesburg's TV ad for Vodacom with the heading "Are you free; or are you dom?" won a silver award.
Draftfcb Cape Town won in the newspaper category with its advertisement "Dawid & Goliat", while gold went The Jupiter Drawing Room for its advertisement "Bonded by blonde".
Draftfcb Cape Town's coffee cup wraps for Die Burger won gold in the section experiential marketing in the direct marketing and promotion category. In this category TBWA\Tequila's "Oesmatjie" entry for Auto Trader won silver.
The entry "Matiesous" for Klipdrift brought Draftfcb Cape Town its third gold Pendoring, in the outdoor category.
Other notable awards include Saatchi & Saatchi Cape Town's gold for its magazine advertisement for the Afrikaans edition of Sports Illustrated, titled "Sport Ikone", while Joe Public received a silver for its Ocean Basket ad "Maklike Sushi".
Pendoring itself won a gold and a silver trophy.
In the experiential marketing section its 2008 Pendoring advertising online campaign walked away with a gold, while the print campaign in 2008 with Patricia Lewis and Steve Hofmeyr was awarded a silver in the Truly South African category: print advertisements.