Business Report Companies

Make or break year for PPC

Liezel Hill|Published

A generic pic of a PPC cement truck being loaded. A generic pic of a PPC cement truck being loaded.

Johannesburg - PPC, South Africa’s

biggest cement maker, is gearing up for a watershed year that CEO Darryll

Castle said will determine the company’s future after the share price almost

halved in 2016.

The

impending start of production at plants in the Democratic Republic of Congo and

Ethiopia will help transform

PPC into a sub-Saharan African producer and it’s crucial they run smoothly and

efficiently, Castle said on Wednesday in an interview at Bloomberg’s office in Johannesburg. The

company, which is based in the city, needs to rebuild credibility with

investors after it was forced to raise R4 billion ($295 million) in a rights

offer earlier this year to service debt, he said.

“Everything

that PPC’s done over the last five, seven years is culminating

now,” Castle, 48, said. “Everything about the future of the company is

about what we do in the next year to year-and-a-half.”

PPC

is seeking to move on from a tumultuous year in which it negotiated a costly 2

billion rand bank guarantee and held a rights offer after S&P Global

Ratings cut its credit rating to junk, triggering early redemptions by

bondholders and raising liquidity concerns. The company’s debt had more than

doubled over three years as it poured money into the new African projects while

battling competition, slowing economic growth and falling prices in its home

market.

Read also:  PPC increases volumes while prices fall lower

The

shares have plunged about 47 percent this year, making PPC the fourth-worst

performer on the 162-member FTSE/JSE Africa All-Share Index. The stock rose 2.1

percent to R5.48 a share at 12:45 p.m. in Johannesburg,

giving the company a market value of R8.9 billion.

Legacy plants

Castle

was appointed CEO in January 2015 to replace Ketso Gordhan, who resigned after

a fallout with other executives that led to an eventual shake-up of the board.

The new plants, which also include operations in Zimbabwe

and Rwanda,

are a legacy from the previous management.

The

company is also investing in a project in South Africa, a market that Castle

said would benefit from consolidation because there are too many producers for

its size. PPC is “constantly monitoring everything, all our competitors,” the

CEO said. PPC and local rival AfriSam revived merger discussions after walking

away from a tie-up in early 2015, people familiar with the matter said last

month.

PPC

reduced debt to earnings before interest, taxes, depreciation and amortization

to 2.6 times from 3.8 times after the fundraising, the company said last month.

It’s busy considering options to restructure about 2 billion rand in borrowings

that mature in about a year’s time, Castle said.

While

PPC retains its view that African demographic trends such as growing

populations and urbanisation and economic growth will support rising demand for

cement, Castle said it’s too early to talk about a next phase of growth.

Excess capacity

“The

next year or two is about delivering these projects that we have, and proving

to the world, to ourselves, to our board, to shareholders, that we can deliver

these businesses in tough environments,’’ he said. “It’s only once we’ve proved

that to ourselves and to other people that we start thinking more expansively

again.’’

Read also:  More hammering for PPC as earnings drop

For

now, the African cement industry is also grappling with an excess of capacity as

economies falter and after producers including Dangote Cement Plc, the

continent’s largest, expanded rapidly to take advantage of government

infrastructure spending.

“There

was too much capacity put in predicated on the growth continuing forever,”

Castle said. “We are going to have to wait for the growth to catch up.”

-With assistance from

John Bowker, Antony

Sguazzin and Gordon Bell.

BLOOMBERG