Pick n Pay and FNB revolutionise customer rewards with Burger Friday

In a bold move to address the financial challenges South African households are facing, Pick n Pay and First National Bank (FNB) have introduced a groundbreaking Burger Friday deal, setting a new standard in customer loyalty programmes.

This ambitious collaboration harnesses the power of two of the country’s leading loyalty platforms, Smart Shopper and eBucks, to deliver unprecedented value to consumers while promoting budget-friendly shopping.

“This is a powerful demonstration of how South Africa’s favourite loyalty programmes are partnering to stretch household budgets further. Burger Friday very quickly became a weekly ritual for many families thanks to its unbeatable value,” remarked Peter Arnold, Executive: Commercial Fresh at Pick n Pay. This innovative initiative exemplifies the retailers’ commitment to helping families navigate their financial pressures through enticing promotions.

The Burger Friday deal provides customers with an affordable and complete meal solution, featuring four fresh buns, lettuce, tomato, cheese, and a choice of four burger patties – beef, chicken, or vegetarian. Through seamless integration of technology, patrons can enjoy this mouth-watering offer for only R60 when they swipe their Smart Shopper card and pay using their FNB card, a remarkable discount from the regular price of R150. Even non-FNB Smart Shopper customers can relish the offer, paying just R110.

Since its launch on 4 April 2025, Burger Friday has drawn thousands of shoppers across various income brackets to Pick n Pay stores nationwide. This growth coincides with Pick n Pay recently becoming FNB’s primary eBucks grocery partner, allowing customers to earn up to 30% back in eBucks on their purchases. Not surprisingly, FNB has reported a surge in customer sign-ups, with Smart Shopper enrolments rising by over 50% year-on-year as shoppers seek to leverage these substantial savings.

But Burger Friday is merely the tip of the iceberg. Arnold highlighted the immense appetite for value-driven meals, stating, “Seeing the massive appetite for great-value combo meals like Burger Friday, we’ve launched a range of everyday deals to help customers save on family favourites, and the results show how these are also a hit across South Africa.”

From Thursday to Sunday, Smart Shoppers can enjoy two large pizzas for R100, with recent figures indicating a staggering 400% increase in pizza sales over the past month. Excitement also surrounds the Bombsquad Boerie Saturday, where customers can purchase a six-pack of Bombsquad wors and six hotdog rolls for just R70, bearing the endorsement of rugby legends Stephen Kisthoff and Malcom Marx. Furthermore, Pick n Pay is tackling protein prices with its popular Sunday Chicken Special - two whole rotisserie chickens, while Meat Cut Tuesdays offer bulk meat deals aimed at helping households stabilize their grocery budgets.

“We’re reshaping the weekly shop into something customers can look forward to – convenient, affordable meal solutions every day, at prices they can trust,” concluded Arnold. As consumers seek to optimise their spending in challenging economic conditions, initiatives such as Burger Friday and its accompanying offers could well shape the future of grocery shopping in South Africa.

BUSINESS REPORT