Audi South Africa appoints Shuster as its new country lead

 Audi South Africa on Thursday announced the appointment of Markus Schuster as its new country lead, effective September 2025. It said his appointment marks an important new chapter for the brand in South Africa and reflects Audi’s long-term commitment to the local market.

Schuster joins Audi South Africa with more than two decades of global automotive experience across Germany, Italy and Singapore. Most recently, he served as managing director of Audi Singapore, where he successfully led the transformation of the subsidiary into Audi’s first direct-to-customer franchise worldwide. The pioneering approach put the customer experience at the focus of Audi Singapore's activities, combining a multichannel sales platform with the Audi House of Progress Singapore. 

“I feel honoured to take on the role of Head of Audi South Africa,” said Schuster. “South Africa is not only Audi's biggest market on the continent, but also offers a dynamic, sophisticated and challenging automotive landscape. I look forward to working with our local team to continue building Audi’s presence and delivering progressive premium mobility solutions for our customers.”

Director Sales and Marketing of Volkswagen Group Africa, Simphiwe Nghona, said “Markus brings with him a track record of innovation and customer-focused transformation. His international perspective and leadership will be invaluable as Audi South Africa enters its next phase of growth.”

 Audi South Africa said Schuster’s appointment comes at a pivotal time for the brand. Audi South Africa is preparing to launch 21 new models over the next two years, underscoring its confidence in the local market. These include key additions such as the new Audi Q7 & Q8 range, the refreshed Audi A3 range, and the all-new Audi A5 Sedan, with the highly anticipated new Audi Q3 and Audi Q5 set to follow in 2026.

BUSINESS REPORT