Melissa Dempster is the Chief Executive Officer, effective from 1 March 2026.
Image: Supplied.
Toys R Us and Babies R Us South Africa have heralded a new chapter in their operational journey with the appointment of Melissa Dempster as Chief Executive Officer, which took effect from 1 March 2026.
The company said in a statement that the move is designed to advance the company’s growth strategy and enhance its positioning in the specialist retail market.
Dempster takes the helm following the acquisition in 2025 of 13 ToyZone stores, bringing the total number of stores operated by the company to 61 across South Africa.
Her extensive background in retail operations and deep understanding of merchandise planning position her as a crucial driver for the company's future endeavours.
With over 15 years of experience in large-scale retail, Dempster has cultivated a robust understanding of consumer needs through previous roles with the Mr Price Group.
Her time there included leadership positions like Managing Director of Sheet Street and Planning Director for Mr Price Home, where she demonstrated a knack for operational and merchandise strategy.
"Our priority is disciplined execution. This means improving availability, sharpening our merchandise strategy, and ensuring we continue to offer a curated, specialist assortment that families trust," Dempster said.
Commenting on current market dynamics, Dempster highlighted the resilience of specialist retail.
"The toy and baby categories are rooted in development, education, and family connection. Parents are looking for guidance and confidence in what they buy," she explained.
This focus on delivering expert-driven engagement will guide the company as it continues to evolve in response to shifting consumer behaviour.
Dr Phumla Mnganga, Chairperson of Toys R Us and Babies R Us, supported Dempster’s appointment, stating that it reflects the company’s long-term commitment to sustainable growth.
“Melissa brings a strong combination of financial leadership and retail operational experience,” Mnganga said.
“As we integrate new stores into our network, her focus will help us serve families responsibly."
The retailer's recent expansion into high-traffic strip malls marks a commitment to increasing convenience for South African families.
“We are building a retail network that meets families where they are,” Mnganga highlighted, emphasising the goal of reinforcing the brand as a trusted partner for all stages of childhood.
Dempster, a mother of twin six-year-old boys, hinted at a holistic approach informed by both professional insights and personal experiences.
"Leading a toy and baby business is both commercial and personal,” she said.
“My ambition is to build a business that is operationally strong, financially disciplined and relevant to the evolving needs of South African families."
Under Dempster's guidance, Toys R Us and Babies R Us aim to fortify their category leadership while addressing the intricacies of the retail landscape.
The future vision prioritises growth that is not only sustainable but also enriches family experiences through the joy of play.
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