After McDonald's CEO faced online trolling, Pick n Pay's executives embraced the CEO Burger Challenge, reviving their popular Burger Friday promotion with unbeatable deals for customers.
Image: Supplied
Recently McDonalds CEO was trolled online for taking a very modest bite out of one of his company's burgers.
In response, rival fast food franchise bosses posted videos of them taking substantial bites out of their foods.
Most notably was McDonald's biggest rivals, Burger King's CEO's response.
Closer to home, however, major retailer Pick n Pay bosses, CEO, Sean Summers, and Managing Executive, Dallas Langman, took on the CEO Burger Challenge.
Relaunching their Burger Friday promotion, the retail giant took advantage of the social media trend.
Watch their video below:
With many consumers in the country fighting the cost-ofliving crisis, the retailer is offering a lifeline with their affordable meal package.
This time the retailer partnered with eBucks partner, FNB to bring back the country’s most affordable and loved weekly meal deal, Burger Friday.
Pick n Pay said that it will run every Friday from 6 March to 26 June 2026, FNB eBucks members can enjoy a build your own burger bundle for just R50 (regular price R124, a 60% saving), while Smart Shopper customers pay only R100, making it the best-priced burger meal deal in South Africa.
The Burger Friday bundle includes five essentials: four burger patties, four burger buns, two tomatoes, 80g lettuce mix, and 100g Clover processed cheese. The bundle items are fixed and cannot be substituted or replaced.
“For many of our customers every rand has a purpose, that’s why we design initiatives that help their money stretch further, without compromising on the moments that matter most. Burger Friday is more than a meal deal, it’s about bringing family and friends together, creating simple, feel good moments of connection and comfort, without the added pressure on the monthly budget,” said Pieter Woodhatch, CEO of eBucks.
“Through our partnership with Pick n Pay, we’re making it easier for customers to enjoy meaningful savings that fit naturally into the everyday realities of their lives,” Woodhatch said.
In 2025, with one Smart Shopper swipe and one FNB card payment, customers were able to access value that resonated across the country.
Pick n Pay’s Commercial Fresh Executive, Peter Arnold said, “Burger Friday quickly became a weekly favourite for customers. It shows that when we combine quality ingredients with great value, customers respond. For many families it’s become part of their Friday routine. Our partnership with FNB continues to unlock innovative ways to deliver even more value at the till for our customers.”
The exclusive R50 deal is available in-store (Pick n Pay Supermarkets and Hypermarkets) only for qualifying FNB customers and is limited to one deal per customer.
The R100 deal is unlimited for customers swiping their registered Smart Shopper card and is also available for delivery on Pick n Pay asap!
“This campaign sets a new benchmark for loyalty partnerships by seamlessly combining instant rewards, dual programme value, and data driven personalisation, creating a blueprint for future loyalty excellence. We are incredibly proud of the meaningful value FNB eBucks and Pick n Pay can deliver to customers together,” Woodhatch added.
“Whether easing the pressure of rising household essentials or offering South Africans the most affordable weekly meal deal, the ‘Iconic Duo’ continues to evolve to meet the changing needs of households nationwide,” he said.
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