Discover how Sixty60's new AI shopping assistant, Pixie, is set to transform the grocery shopping landscape in South Africa, delivering personalised experiences that simplify your online shopping journey.
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In a groundbreaking move, Sixty60 has introduced Pixie, South Africa's first personalised AI shopping assistant designed to enhance the online grocery shopping experience.
Developed in-house by ShopriteX, Pixie harnesses the power of artificial intelligence to predict individual customers' needs, making grocery shopping more efficient and tailored to each user's habits.
At the heart of Pixie's functionality is its ability to learn from customer behaviour.
By analysing purchase patterns and preferences, Pixie smartly surfaces relevant product recommendations, ensuring that customers find and reorder their regular items with ease.
This innovative assistant not only simplifies the shopping process but also evolves with users, becoming smarter with every transaction.
The introduction of Pixie marks a significant milestone in the evolution of the Sixty60 app, reinforcing its stature as South Africa's largest on-demand grocery platform.
"This is the dawn of using the best of AI to make shopping simpler and more personalised for consumers," said Neil Schreuder, Chief Strategy and Innovation Officer for the Shoprite Group.
"Pixie is like a little friend, assisting each customer quietly in the background, making shopping and saving effortless."
With Pixie, users are greeted by the Smart Basket feature, which presents product cards in a sleek new interface.
Shoppers can easily swipe to browse, swipe up to remove, or swipe down to add items to their basket.
This cutting-edge design diminishes the time spent scrolling through exhaustive product catalogues, paving the way for a streamlined and user-friendly shopping experience.
Pixie takes the concept of personalised shopping to the next level, offering tailored deals and product suggestions based on users' actual purchasing history.
Gone are the days of receiving random promotions; Pixie's focus is on relevant offers that truly resonate with each shopper’s needs.
Developed entirely by a diverse team of product designers, data scientists, machine learning engineers, and software developers at ShopriteX, Pixie embodies a customer-centric philosophy that remains at the core of the Sixty60 service.
What's more, the assistant is anchored on the Xtra Savings programme, the largest retail rewards system in the country, which powers its personalisation features while prioritising customer privacy and trust.
Currently launching in beta for Xtra Savings Plus members, Pixie is set to roll out more sophisticated functions, with future updates including conversational features that will allow users to reorder household essentials automatically or plan weekly meals based on their budget and pantry contents.
The experimental service is expected to officially enter the Sixty60 app starting April 9, 2026, signifying a new chapter in South African e-commerce.
As Sixty60 pushes the boundaries of online grocery shopping, Pixie promises to redefine the relationship between consumers and technology, transforming shopping into a seamless and enjoyable experience.
With this home-grown innovation, South African shoppers can look forward to a smarter, faster, and more personalised way to engage with the brands they love.
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