AS THE global smartphone market undergoes a life-changing shift, particularly in the realm of artificial intelligence, the new kid on the block, HONOR X9c, is turning heads in the competitive mid-tier segment.
As reported by Canalys, smartphone sales are projected to grow 7% in 2024. Mid-tier devices have become the driving force behind this surge.
Reacting to this, the CEO of HONOR South Africa, Fred Zhou, said, “Compared to other mid-tier offerings, the HONOR X9c provides a strong balance of performance and affordability, making cutting-edge technology accessible to the diverse needs of South Africans across socio-economic divides.”
Consumers are increasingly seeking smartphones that not only deliver superior functionality but also cater to their desire for enhanced productivity, photography, and customised experiences. South African-based smartphone fanatics are no exception.
The HONOR X9c starting price is R10999.
This new entrant is more than just an affordable smartphone; it is a testament to the growing consumer appetite for intelligent technology, said CEO Zhou.
He stated that what sets the HONOR X9c apart is its integration of AI-driven features, specifically designed to enhance user experience.
From optimising battery performance to improving photography and overall functionality, the smart enhancements reflect the increasing demand for intuitive mobile technology.
The device is positioned strategically to meet the expectations of a market evolving toward smarter choices.
Riding on the wave of this technological shift, a report by GlobeNewswire indicates the mobile AI market was forecasted to experience substantial growth from 2024 to 2029.
This expansion was mainly fuelled by the rising demand for AI-enabling processors in smartphones and tablets, further reinforcing the trend of consumers gravitating towards AI-powered devices, as provided by the HONOR X9c.
The success of the HONOR X9c also correlates with the company’s impressive performance over the past year, demonstrating a 180% business growth by the end of 2024, with one million units sold during this period.
This surge in sales not only showcases the appeal of the HONOR brand but also aligns with the broader industry trend of democratising access to advanced mobile technology in South Africa.
In a country like South Africa, where affordability and functionality go hand in hand, the HONOR X9c epitomises the growing consumer shift towards value-driven smartphones.
As South Africans continue to embrace AI-powered devices, the HONOR X9c is set to play a significant role in facilitating this transformed landscape. The combination of durability, intelligence, and affordability positions this device as a frontrunner, signalling a promising future for South African smartphone users
DAILY NEWS
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