Krazyboyz Digital may sound like a whack idea for a business name, but to the owners of the e-Web company it is a refreshing and dynamic title.
Zibusiso Mkhwanazi, the executive chairman of the internet Web development and online advertising agency, said the name fitted well with the nature of the business.
"The name does not reflect negatively on the company,'' said Mkhwanazi. ''The idea was to come up with something that is different and creative."
The company has evolved from two firms, Krazyboyz and CSonke.com. It was formed last year by four young entrepreneurs who saw a gap in the internet-based advertising and solutions market.
Krazyboyz Digital offers digital solutions, such as software development, digital design and online advertising.
Its clients include PlayUKLottery, Liberty Properties and Berco Express. It employs 25 people skilled in the field of information technology.
Its online services division specialises in bulk SMS management and distribution for marketing purposes. It also offers Web hosting and domain name management solutions.
Mkhwanazi, who founded Csonke.com in 2001, said online advertising was still a small industry, but it was expected to gain momentum as internet use continued to grow.
"In many European countries and America, companies have begun a trend of spending most of their advertising budgets on internet advertising, rather than in print media,'' said Mkhwanazi. ''I think the current growth of internet usage in South Africa will eventually see the local companies copying those standards."
Andre de Villers, who manages the company's Cape Town office and was working for Krazyboyz before the merger, said the deal with Csonke.com complemented the company's offering and improved capacity.
Mkhwanazi said: "We strive to develop long-term business relationships with our clients. We want to be seen as a partner rather than a supplier.
"The next five years are going to be very exciting for the local technology sector, as we are quickly keeping up with global trends."
However, he said one of the challenges was finding and retaining skilled staff.