A controversial Reebok advert has been removed from display after widespread complaints.
The poster, which ran at a gym affiliated with the brand in Germany, was intended to motivate, with the slogan: “Cheat on your girlfriend, not on your workout.” Instead, however, it was met with a consumer backlash, and the sportswear firm pulled the ad and acknowledged that it was “offensive”.
The promotional gaffe was not part of a worldwide marketing campaign, but thanks to social media, the reaction has been global.
A Reebok spokesman Dan Sarro said: “We regret that some offensive Reebok materials were recently printed. 'The signs were removed as soon as we were made aware of them.” – Daily Mail