TWO BROTHERS from a New York City suburb have developed an advertising concept that is on a roll: a roll of toilet paper.
Bryan and Jordan Silverman are the creators of toilet tissue printed with ads, and sometimes with coupon codes that can be read by cellphones. The brothers expect their product to appear this summer in the Port Chester-Rye Brook public library.
Twenty-two-year-old Jordan came up with the idea for Star Toilet Paper in 2010. His 18-year-old brother says he was initially sceptical but came to see it as advertising to “a really captive audience”.
The brothers from Rye Brook have entered their concept in a contest run by Entrepreneur, a US magazine. – Sapa-AP