Johannesburg - Australian stock liquidation company Going moved into South Africa four months ago, with offices in Johannesburg and Cape Town, to use as a base for supplying retailers operating in local markets throughout sub-Saharan Africa.
According to Paul Greenberg, the chairman of Going, it has identified a huge demand from the growing middle classes in some increasingly prosperous African countries for cheap surplus goods from Europe, the US, South Africa and China.
Greenberg, currently on a visit to South Africa, believes that his business, from which African retailers who sell in local markets can order online and have the goods shipped to them, is “the perfect model” for supplying them in areas lacking many of the facilities available to retailers in more developed countries.
“Our business focuses on surplus and returned goods, counter-seasonal stock and refurbished product,” he said.
“We are selling at heavily discounted prices which enable our customers to resell the goods at a profit while offering their customers bargain basement prices. The company is already trading well. I would ascribe it to demand for cheap product from businesses already online and finding a way to obtain products they previously had no access to.
“We are currently selling into Ghana and Kenya and aim at shifting surplus product throughout the continent.”
