Grain SA appoints Sibusiso Mabuza as CEO of farmer development arm

Grain SA has appointed Sibusiso Mabuza as the new CEO of Phahama Grain Phakama (PGP), the organisation’s dedicated farmer development arm.

This strategic move underscores the association's commitment to the development of grain farmers, particularly emerging black farmers, who are essential for sustainable and inclusive growth in the agricultural sector.

Dr Tobias Doyer, CEO of Grain SA, heralded Mabuza's appointment, describing it as a pivotal moment for PGP.

“He is a results-driven leader with the proven ability to raise capital, build partnerships, and deliver scalable development programmes. His track record aligns strongly with our mission to drive inclusive growth, food security, and economic resilience,” Doyer said.

Expressing his vision for PGP, Mabuza emphasised that the initiative extends beyond just developing farmers; it’s about cultivating a future where economic growth and dignified participation are paramount.

“Our agricultural heritage is rich and resilient. Now, it’s time to ensure that this legacy extends to emerging black farmers - so they are not only part of the conversation, but key players in the industry,” he said.

“PGP has a solid foundation. Now, we’re ready to grow our footprint, sharpen our strategy, and deepen our partnerships. My vision is clear: to turn potential into prosperity and participation into power.” 

Mabuza highlighted the historical significance of agriculture in South Africa and the responsibility to ensure that this heritage includes emerging black farmers as key players in the industry.

“PGP must ensure emerging farmers are integrated into decisions that shape the grain industry. From policy to profitability, they must have a voice,” he said.

The PGP development model offers holistic support, including mentorship, market access, financing assistance, and technical training, spanning eight provinces to benefit both food-insecure households and large-scale developing farms.

In the current planting season (2023/24), PGP has supported the planting of 23 611 hectares and is projected to harvest over 37 000 tons of grain. By 2025/26, this figure is expected to exceed 79 000 tons, illustrating the ambitious goals set by the new leadership.

Mabuza said that what makes PGP’s approach unique was that we combine opportunity with preparation.

“We don’t just provide inputs - we teach strategy. We don’t just open doors - we walk through them with the farmer, every step of the way.”

He added that smallholder and developing farmers are not marginal participants; they are central to solving South Africa’s food security crisis and rural economic challenges.

“With proper integration into value chains, these farmers can drive job creation, boost food self-sufficiency, and ignite growth in neglected rural areas. We must give them access to funding, modern tools, and markets, so they can move from surviving to thriving.”

His agenda for the upcoming term includes leveraging digital tools to enhance farmer support, expanding blended financing instruments in collaboration with partners like PepsiCo, and strengthening government alignment to foster practical, farmer-centric policies.

Mabuza is also committed to advocating for greater visibility and support for black farmers within influential platforms.

Francois Rossouw, the CEO of the Southern African Agri Initiative (Saai), echoed the importance of grain farmer development, adding that welcomed Mabuza's appointment.

“Grain is the foundation of food security in South Africa. If we are serious about reducing poverty, stabilising rural economies, and unlocking growth in underdeveloped areas, then grain development must be at the centre of our national strategy,” Rossouw said.

“His experience and vision signal a serious commitment to scale transformation. Grain development isn’t just about seed and soil - it’s about access to markets, capital, mentorship, and policy influence.

“Emerging farmers must not only participate in the grain value chain - they must be empowered to compete and lead within it. The future of South Africa’s agricultural sector depends on how successfully we can integrate and support the next generation of grain producers. If we get this right, we secure not just harvests, but hope.”

Bennie Van Zyl, TLU SA general manager, said that to help grain farmers is crucial.

“Grain farmers need development to gain the skills. The most important thing from Mr Mabuza is to ensure successful farmers are developed in South Africa, and we wish him the best in his appointment,” he said.

BUSINESS REPORT