Minister of Tourism Patricia de Lille has emphasized the importance of tourism to the South African economy. De Lille was speaking at a webinar with the eThekwini Mayor and KwaZulu-Natal Department of Economic Development, Tourism and Environmental Affairs (EDTEA)the on Wednesday on the readiness for the 2026 Africa Travel Indaba taking place in Durban next month.
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Minister of Tourism Patricia de Lille has emphasized the importance of tourism as a pillar of the South African economy.
She spoke in a webinar with the eThekwini Mayor and KwaZulu-Natal Department of Economic Development, Tourism and Environmental Affairs (EDTEA) on Wednesday on the readiness for the 2026 Africa Travel Indaba taking place in Durban from 12-14 May.
De Lille said that they want stronger continental collaboration and increased investment in the sector ahead of Africa’s Travel Indaba 2026. “His Excellency Cyril Ramaphosa will open the trade show this year. Tourism is not merely a sector, but a powerful economic lever capable of delivering immediate, inclusive, and geographically distributed impact across the country.”
De Lille said this webinar forms part of their ongoing efforts to keep stakeholders informed, aligned, and confident as they build momentum towards Africa’s Travel Indaba. “Tourism is one of the few industries that directly supports job creation, stimulates GDP growth, and uplifts communities across accommodation, transport, SMMEs, and cultural enterprises. It must be fully integrated into our broader economic recovery and growth strategies,” she said.
De Lille noted the importance of Africa as South Africa’s largest and most resilient source market. “Africa’s Travel Indaba is a critical platform for advancing continental economic cooperation. Leveraging the African Continental Free Trade Area (AfCFTA), South Africa is working with regional partners to unlock easier movement of people, boost intra-Africa trade, and strengthen tourism partnerships.”
De Lille said that Africa’s Travel Indaba is more than a trade show. “It is a platform to position Africa as a unified, competitive destination, particularly as it takes place during Africa Month and celebrates our shared identity and economic integration.”
The Minister added that South Africa continues to position itself as a leading global destination, offering world-class infrastructure, rich cultural heritage, and diverse travel experiences at competitive value.
"The country’s tourism strategy places strong emphasis on experience-led travel and geographic spread, ensuring that lesser-known destinations, including rural and township communities, benefit from tourism growth.”
De Lille said that South Africa’s proven capability in hosting global events further strengthens its appeal as both a leisure and business events destination, offering year-round opportunities for travellers and investors alike.
Dr. Nkosenye G. Zulu, the Head of Department (HOD) for the KwaZulu-Natal Department of Economic Development, Tourism and Environmental Affairs (EDTEA), said that Africa’s Travel Indaba is a driver of economic recovery, a platform for opportunity, and a gateway to the world. “We are not just ready to host an event, but we are ready to unlock value. It allows us to tell the story of KwaZulu-Natal to the world: a story of culture, heritage, nature, and opportunity.”
eThekwini Mayor Cyril Xaba said that as the host city for Indaba, the municipality is committed to ensuring that every aspect of the event reflects our dedication to excellence and hospitality. “The ATI has become a platform for local entrepreneurs and small businesses to gain visibility and access new markets.”
Minister De Lille said that following the conclusion of Africa Travel Indaba 2026, plans must be made for the 2027 edition.
“Planning for Africa’s Travel Indaba 2027 is already underway, as Africa Travel Indaba goes through a revamp with the inclusion of sponsors and private partners, enhancing the destination’s global competitiveness, and empowering rural and township tourism enterprises.”
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