As domestic demand recovers, SMEs that invest now stand to gain market share and avoid late-cycle competitive pressures.
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As small and medium-sized enterprises (SMEs) approach the midpoint of 2025, they have been urged to conduct a comprehensive financial health check.
This proactive audit is essential for navigating the current economic climate and ensuring sustained growth in the second half of the year, according to SME services provider Lula.
“The economic landscape continues to present a mix of challenges and opportunities for SMEs,” Garth Rossiter, chief risk officer at Lula said.
South Africa’s SME enterprises are the backbone of the economy, contributing over 50% to employment and 34% to GDP, and the macroeconomic outlook in which they operate is certainly improving.
The RMB/BER Business Confidence Index hit a five-year high in Q4 2024, while consumer confidence rebounded to pre-pandemic levels.
“Positive shifts are definitely emerging, power supply is more stable than before, and consumer spending shows signs of recovery. Despite lingering higher operating costs for businesses, the significant drop in inflation and declining interest rates make the future look brighter than it’s been in recent times,” Rossiter further added.
As domestic demand recovers, SMEs that invest now stand to gain market share and avoid late-cycle competitive pressures.
Rossiter said that access to finance remains a key hurdle for many, with traditional lending models often not suiting the needs of smaller and early-stage enterprises.
Global geopolitical events and domestic logistical challenges continue to impact supply chains and overall confidence.
"The agility and resilience of South African SMEs are consistently put to the test. The halfway mark of the year is not just a calendar event; it's a critical juncture for self-assessment. A thorough financial audit now can identify areas of strength to leverage and weaknesses to address, ensuring businesses are optimally positioned to thrive," he said.
.To gauge their financial health and strategies for the remainder of 2025, Rossiter recommended the following practical steps:
"This mid-year financial health check isn't just about identifying problems; it's about empowering small business owners with actionable insights," Rossiter said.
For those who identify financing gaps or require funding for strategic growth, Lula remains committed to providing flexible, tailored solutions to support their journey toward a successful second half of 2025.
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