Fathers Day gift ideas: Dad’s online shopping habits might solve your Father’s Day dilemma
Dad’s online shopping habits can guide you on gifts he truly wants.
Image: IOL Ron AI
Every year, Father’s Day rolls around and with it, the same old questions: Does he really need another braai apron? Should I buy him socks again? And if you ask him, he’ll say what he always says: "All I want is to spend time with my family."
But let’s be honest, there’s a good chance he’s already got a wishlist brewing online.
In fact, a recent survey revealed something many of us didn’t expect - around 42% of South Africa’s online consumers are men aged 35 to 64.
That’s right: Dad might be browsing and adding things to his virtual basket more often than you are. So, if you’re stuck on what to buy him, the answer might just lie in his recent online cart.
Platforms like Temu are making it easier (and cheaper) for dads to shop directly from suppliers, and it’s not just for essentials. We’re talking golf accessories, cool kitchen gadgets, fitness gear, home tools, and even the occasional grooming device.
So, what does this mean for Father’s Day shopping? A lot, actually. It’s time to skip the cliché gifts and get him something he actually wants - the kind of gift he’s probably already been eyeing online.
Gadgets
Dads love their tech – and gadgets consistently rank high in their online purchases. Think wireless earbuds, mini projectors, handheld massagers, or even a digital meat thermometer for the braai. The key? Choose something fun, practical, and preferably with a USB cable.
Gifting smarter, not bigger
The best part? You don’t have to spend a fortune. According to the same survey, 46% of shoppers using Temu saved more than half their shopping budget, and nearly 40% buy something monthly. That means you can still spoil dad with thoughtful, useful gifts, without maxing out your card.
Whether he admits it or not, your dad has a wishlist. And thanks to his secret online shopping habit, we finally have a better idea of what he actually wants.
This Father’s Day, peek into the patterns, browse the trending gadgets – and give him something that’ll make him say, “How did you know?” (Just don’t tell him you checked his basket.)
IOL Lifestyle