Business Report

Pamela Anderson's pickles: A celebrity product with a heart

Gerry Cupido|Published

The first batch of Pamela Anderson's pickles has already sold out.

Image: Instagram / flamingo_estate

Pamela Anderson is officially in her Martha Stewart era, and it starts with pickles.

The "Baywatch" star has teamed up with Los Angeles label Flamingo Estate to release “Pamela’s Pickles,” a limited-edition jar of handmade, vegan brined cucumbers inspired by her great-aunt Vie’s family recipe.

Of course, they are not your average pickles. Anderson’s version is made with dried rose petals, pink peppercorns, guajillo chilli, mustard seeds, and a smoky sea salt brine.

Basically, the kind of pickle you’d want to show off on your charcuterie board.

While the unique pickles are beautifully packaged, they come with a hefty price tag. A 680ml jar costs $38 (about R700), but the first batch sold out in a flash and a second drop is already in the works.

Beyond being a celebrity product, the pickles are also being sold for a good cause. All proceeds go to the California Wildlife Centre, which rescues and rehabilitates injured animals.

With the "Naked Gun" star stepping into the lifestyle lane, she now joins Meghan Markle, who recently launched her own brand, American Riviera Orchard.

The difference? Anderson came in hot with rose-petal-spiced pickles and a charity angle.

The Duchess of Sussex, who has a Netflix show called "With Love, Meghan," might need to move on over or step up her game.

Meghan, Duchess of Sussex, in her show “With Love, Meghan."

Image: Jenna Peffley/Netflix

The launch is part of Flamingo Estate’s new “Heirloom Recipes” project, which partners with well-known personalities to bring nostalgic family dishes into small-batch reality.

Anderson is the first to kick things off, which means more celebrity recipe drops are probably on the way.

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