When it comes to wellness, South Africans prefer to keep it real

When asked why they might try a quirky trend, those 276 respondents looking for a way to improve their health reflect a broader societal shift: South Africans are open to experimentation but remain discerning about what aligns with their personal health goals. After all, there’s no ‘one size fits all’ in wellness - unless you’re talking about a yoga mat, in which case, that’s actually very size-specific (a standard mat is about 70 cm wide and 173 to 183 cm long, you’re welcome).

Macro trends shaping South African wellness

The survey results also tap into larger wellness dynamics in South Africa:

Rising anxiety and stress levels: South Africa’s stress index ranks among the highest globally, making mental health solutions essential for many.
Economic pressures: With affordability in mind, consumers are increasingly selective about health-related spending, prioritising value over gimmicks (and who can blame them?).
Sustainability and the earth matter: Trends like crystal healing reflect a desire for connection with nature, even if its effectiveness is a bit... shady (pun intended).

Virgin Active believes these insights are crucial to shaping its role in helping South Africans navigate wellness trends while staying grounded in practices that deliver real results - and maybe, just maybe, finding a few new ones that don’t involve sunburnt bums.

Kark continues, "True wellness is rooted in balance, not in the latest trend. We tend to become obsessed with quick fixes and outlandish fads, rather than focusing on investing in a long-term journey towards better health. Sustainable habits such as regular exercise, mindful eating, and mental well-being are the foundation of lasting vitality. It requires an investment of time and energy rather that getting swept up in fleeting trends that promise quick-fixes. Instead, invest in a long-term, holistic plan of moderation and consistency, to nurture your body, mind, and spirit."

Is every man and his bum going to trend again in 2025? Only time will tell

While the wellness world may be filled with head-scratchers, it’s comforting to know that Virgin Active remains committed to providing effective strategies that prioritise real health over fleeting fads. Whether you’re considering goat yoga or just squeezing in an extra workout, remember: wellness is about what works for you, not what’s trending on TikTok! (Though we’ll admit, a goat in downward dog definitely adds to the experience - but sadly, it’s not offered at Virgin Active clubs… yet. And we’re not kidding - see what we did there?)

For more information on the classes available at Virgin Active, head to the class tab on the website, and check out the website for other updates or drop by your nearest club.***Note: #NoGoatsWereHarmedInThisStudy

**Note: By “club,” we mean Virgin Active… although, who’s to say what happens post-workout?

About Virgin Active South Africa

Virgin Active South Africa has over 130 clubs nationally. They offer wellness without the B.S. A place where people can stop pretending to feel well and actually start being well. A place that is the antidote to the fakeness plaguing the wellness culture and the category.

Wellness at Virgin Active is about taking care of your health in all aspects: exercise, nutrition, sleep, recovery and mental health. For more information, head to www.virginactive.co.za