The rise of synthetic wigs: unpacking the hype around the 'Latisha' dupe

Fashion has always had a soft spot for comebacks. From the return of bandage dresses that once defined red carpets in the early 2000s, to gladiator sandals and ballerina pumps stepping stylishly back into the spotlight, it’s clear that Y2K fashion is making a comeback. 

These once-iconic pieces have been refreshed for modern times with modern details and sustainable fabrics. 

And now, the early-2000s revival continues with a new contender that’s turning heads, in comes synthetic wigs.

No, this is not about costume-party hair or plastic-looking fibres.

This season’s new wave of synthetic wigs is sleek, believable and unapologetically stylish. Leading the charge is the “Latisha” dupe, a layered bob that is quickly becoming a must-have for fashion-forward wig lovers.

The “Latisha” dupe takes its name from a salon-style bob that became popular online and quickly inspired a wave of affordable versions. 

It looks almost the same as the expensive version but costs a lot less, which is why so many people love it.

What sets the “Latisha” dupe apart is its modern structure and the soft blowout silhouette that suits almost every face shape. 

The wig’s layers create movement and dimension, while the style’s versatility makes it easy to switch from a more poised day look to a night-out statement.

Beyond the cut, the “Latisha” dupe represents the new generation of synthetic wigs that are lightweight, heat-resistant and look unbelievably realistic. 

It is loved for its low maintenance, and also comes in different textures, such as the natural kinky texture, which gives a more natural look.

Here are some of the latest synthetic wigs:

Just like how bandage dresses returned with softer tailoring, gladiator sandals came back with more refined straps, and ballerina pumps evolved into mesh and satin styles fit for both work and play, the synthetic wig revival is about reinvention. 

In addition, more and more people are opting for synthetic and human hair blended wigs, especially as pure human hair wigs have become increasingly expensive.

High-quality human hair wigs can cost thousands of rand, depending on length and quality preferred. In comparison, synthetic and blended wigs offer a more accessible, affordable yet stylish alternative.

This trend is also thriving on platforms like TikTok, where hair vendors showcase synthetic wigs that look so natural, you would not even guess they are not human hair.