The Ferrari Luce
Image: Facebook/Ferrari
Ferrari has revealed the new Ferrari Luce, an all-electric luxury performance vehicle that signals the company’s push deeper into electrification and advanced automotive technology.
Speaking at the unveiling, Ferrari CEO Benedetto Vigna said the Luce represents the company’s willingness to embrace new technologies while maintaining Ferrari’s trademark driving experience.
The project was developed in collaboration with creative collective LoveFrom, co-founded by Sir Jonathan Ive and Marc Newson, in a move Ferrari described as an unconventional approach to design. Ferrari chairman John Elkann said the partnership brought a multidisciplinary perspective to the vehicle’s development.
The Ferrari Luce is powered by four electric motors, one at each wheel, producing a combined output of 1,050cv. Ferrari says the vehicle can sprint from 0-100km/h in 2.5 seconds, reach a top speed of 310km/h and travel up to 530km on a full charge.
The car uses a 122kWh battery pack with an 800V architecture and weighs 2,260kg. Ferrari said the Luce delivers 7,750Nm of torque at the wheels and features advanced thermal management, torque vectoring and active suspension systems.
The Luce introduces a new vehicle control unit that updates system targets 200 times per second to improve handling and stability. Ferrari said the electric motors can spin at up to 30,000rpm and reach maximum speed in under a second.
Ferrari also highlighted sustainability measures in the production process, claiming a 70% reduction in CO2 emissions through the use of secondary aluminium alloys.
The vehicle’s design features rear-hinged doors, a highly aerodynamic body and a floating front wing. Ferrari said the Luce remains true to the brand’s engineering heritage while targeting a new generation of buyers, including customers purchasing their first Ferrari.
Inside, the Luce combines digital and analogue-inspired design elements, including OLED driver displays, a glass-heavy centre console and a 21-speaker, 3,000-watt sound system powered by Ferrari software.
Ferrari said the Luce can seat five passengers comfortably, with a spacious rear cabin and hatchback practicality aimed at broadening the appeal of the marque.
The company said the Luce expands Ferrari’s design and engineering portfolio into a new era while maintaining its focus on performance and driving engagement.
IOL