US President George W Bush may be the darling of big business, but not necessarily of big business's children.
Which is why Jonathan Soros, the son of billionaire George Soros, has joined electronic pop star Moby in launching an internet competition for a TV commercial attacking Bush.
AFP reports that the contest, called Bush in 30 Seconds, is open to the general public and will be judged by a celebrity panel including actors Jack Black and Janeane Garafalo, REM frontman Michael Stipe and documentary film maker Michael Moore.
"Bush's policies have ransacked the environment, put our national security at risk, damaged our economy and redistributed wealth from the middle class to the very wealthiest Americans," says Eli Pariser of moveon.org, an online advocacy group that is helping to organise the competition.
"As the 2004 election nears, it's crucial that voters understand what President Bush's policies really mean for our country."
The winning commercial will be broadcast before Bush's January state of the union address.