Besides cheap food, Austrian discount grocery chain Plus' advertisement this week offers bargain Botox treatments, sparking an outcry from critics who charge the campaign is unethical.
It promises Botox treatments for E149 (R1 147) instead of E250 for the first 100 respondents. Customers are advised to contact Dr Wolfgang Pirker.
"The response has been enormous. It's very positive and today we will be sold out," Pirker said on Tuesday, the second day of the offer.
The advert is "reprehensible", said Ernst Chlan, director of the Vienna Medical Association. "We think that it contradicts our guidelines on how physicians should act in public and in advertising matters."
The association has filed a complaint.
But Pirker said he had done nothing wrong. "I don't harm anyone.
"I don't see the problem of co-operating with a discount grocer." - AP