Budgeting together isn’t about who’s right, it’s about working toward shared goals.
Image: Gemini
Couples often have very different shopping "personalities". One partner arrives with a precise list and sticks to it; the other leaves with the latest cereal flavour, chocolate slab or magazine, and forgets the milk.
Family budgeting often works the same way: one partner wants to track every cent, while the other believes balance will come naturally. Neither approach is right or wrong - the key is learning how to combine your money personalities so your budgeting runs smoothly, it feels fair, and you’re working together toward shared goals. At the end of the day, its about building a partnership.
Lee Hancox, head: channel and segment marketing at Sanlam, says: “We all have blind spots. My Sanlam Money Personality is the Prepared Protector – I’m family-focused, responsible and security-minded – but I know that sometimes I can miss out on the upside because I’m too cautious. On the other hand, a Spontaneous Buyer may bring joy and balance by nudging the family to spend on things that create memories. It’s about how you work together, not about who is right.”
Money is never just about numbers. It carries history, emotion, heritage and even power dynamics. A partner who grew up in a household where money was scarce may always stockpile ‘two of everything’ to feel safe. Another who grew up with abundance may spend freely, believing more will always come. These patterns are deeply ingrained and shape not only how couples manage bills, but also what lessons they want to pass on to their children.
“It’s not just about what you earn or what the bills are,” says Hancox. “It’s about culture, childhood experiences, even what you want your children to learn about money. Two people living side by side can approach it completely differently. That’s why aligning on values and goals is key.”
Many couples fall into the habit of hiding small purchases – whether it’s treats, clothes, or gadgets – because they don’t want to trigger a fight. But secrecy around spending chips away at trust.
Hancox says: “That behaviour doesn’t help in the long run. The way to turn it around is by being open: ‘I know I’ve been hiding these little spends, and I really want us to get better at talking about money.’ It’s not about asking your partner to fix it – it’s about owning the behaviour, being accountable, and building it into the conversation.”
One way to avoid falling into secrecy is to agree on the non-negotiables as a couple – things like servicing debt, covering household expenses, and putting money aside for the future – and then giving each partner freedom with what’s left.
“Budgeting should include space for joy. There’s nothing wrong with shopping or spoiling yourself if you plan for it,” Hancox adds.
Hancox shares some practical steers to help couples with different money personalities and histories to find common ground:
Hancox believes money personalities should be a source of balance, not conflict. “If you’re too strict, you risk joyless saving. If you’re too relaxed, you risk overspending. But together, you can find balance. It’s about compromise – giving a little, adjusting a little, and keeping aligned on your shared values.”
Ultimately, a family budget is about more than numbers. It’s about building trust, removing stress, and creating space for the life you want as a couple – and as a family.
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