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Outdated health beliefs drive risky care decisions among South Africans, experts warn

Saturday Star Reporter|Published

Experts say a growing number of South Africans are making healthcare decisions based on long-held assumptions rather than medical guidance, contributing to delayed treatment and preventable complications.

From misunderstanding medical aid coverage to delaying consultations or relying heavily on quick pharmacy advice, these everyday choices are increasingly shaping how people access care, often with unintended consequences.

According to Lance Blumeris of Unu Health, the pattern is becoming more pronounced as financial pressure and healthcare demand continue to rise.

“We’re seeing a pattern where people delay care or make decisions based on outdated assumptions, and that often leads to more serious, and more expensive, health issues down the line,” he said.

Health experts warn that postponing medical attention, even for seemingly minor symptoms, can allow conditions to worsen before they are properly diagnosed and treated.

One of the most common misunderstandings relates to medical aid coverage. Many patients assume that having medical aid guarantees full access to healthcare services, only to later discover that benefits vary widely between plans and that out-of-pocket costs are often unavoidable.

“People are often surprised by what isn’t covered,” Blumeris said. “Understanding your benefits, and having alternative ways to access care, is becoming essential.”

Pharmacies are also frequently used as a first stop for quick treatment and advice. While pharmacists play an important frontline role, experts caution that they cannot replace a full medical consultation, particularly when symptoms persist, worsen or are unclear.

“There’s a point where a proper medical consultation is necessary to fully understand what’s going on,” Blumeris said.

At the same time, digital consultations are gaining broader acceptance, despite initial scepticism from some patients. Telehealth services are increasingly being used for routine and non-emergency conditions, as well as follow-ups, offering quicker and more accessible care options.

“There’s been a significant shift in trust,” Blumeris said. “For many everyday health concerns, digital consultations are not only convenient but also clinically appropriate.”

Experts also highlight a persistent tendency among patients to delay seeking medical help in the hope that symptoms will resolve on their own. Health professionals warn that this can lead to more complex conditions and longer recovery times, particularly when early warning signs are ignored.

“We often see people who hoped something would resolve on its own, only to find they need more intensive treatment later,” Blumeris said.

As healthcare costs continue to rise and pressure on both public and private systems increases, experts say informed decision-making is becoming more critical. They are urging patients to move away from assumptions, understand their healthcare options, and seek timely medical advice when needed.

Saturday Star