Sharon Gordon is the brains behind the Lola Montez Brand leads the adult entertainment Industry and has revolutionised the way business is done.
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There’s a persistent myth that sex has an expiry date. That passion, desire and pleasure fade somewhere between your fortieth birthday and your first hot flush. I cringe when I see oldies groping on television or in the movies. My bad!
But ask someone who’s embraced midlife and beyond with curiosity and confidence, and they’ll tell you a different story. Sex doesn’t just survive age, it can thrive. In fact, for many people, it gets better, deeper, and far more satisfying.
The trick, of course, is that last little phrase: if you let it.
Great sex after 40, 50, or 60 isn’t an accident. It’s the result of growing into your own skin, learning what matters, and letting go of everything that doesn’t.
Getting older can actually make intimacy more exciting, liberating, and fulfilling than ever before.
In our younger years, sex is often tangled up in self-consciousness. Worrying about how we look, what our partner thinks, whether we’re doing it “right.” We compare ourselves to others and carry the weight of expectations.
By midlife, however, many of us have done the hard work of simply being ourselves. We know what we bring to the table, what feels good, and what doesn’t. We’ve survived heartbreaks, raised families, navigated careers, and made peace with our bodies, stretch marks, scars, and all. That kind of confidence can’t be faked.
Confidence breeds relaxation, and relaxation is where pleasure lives.
When you stop worrying about how you look and start focusing on how you feel, everything changes. Sex becomes less about performance and more about connection. It’s about being present, responsive, and real.
Confidence also fuels curiosity. When you trust yourself and your partner, you’re far more open to exploring. Whether that means trying new positions, toys, fantasies, or simply new ways of communicating affection.
The beautiful thing about getting older: we should get better at talking.
You’re less likely to tiptoe around sensitive topics, and more likely to say, “Actually, I don’t like that,” or “Let’s try something different.” You learn that expressing your needs isn’t demanding; it’s essential.
Couples who thrive sexually in midlife and beyond often say the same thing: we talk about it.
They discuss what they want, what’s changed, and what’s working (or not). That doesn’t make things less sexy; it makes them more so.
There’s nothing hotter than feeling truly seen, heard, and understood.
For those re-entering the dating world after divorce or loss, open communication is a powerful filter. It helps you set boundaries, express desires, and build intimacy faster than you ever did in your twenties. If your new partner is threatened by this, then kick them into touch. Life is too short for shitty sex.
Honesty also takes the pressure off. It allows you to laugh when things don’t go as planned, to adapt when bodies change, and to keep intimacy alive through honesty rather than assumption.
There’s no substitute for experience, not in life, not in love, and certainly not in bed.
With age comes a better understanding of how your body works and how your partner’s body responds. You’ve learned what brings pleasure, how to read the subtle signals, and when to slow down.
Sex stops being a race to the finish line and becomes more like a dance, playful, rhythmic, responsive.
You’ve also likely learned that intimacy isn’t just about intercourse.
Touch, conversation, laughter, cuddling and shared fantasies, these all deepen the bond and heighten desire. The spectrum of pleasure expands when you’re not limited by narrow ideas of what sex “should” look like.
There’s something deeply sexy about knowing what you’re doing. Confidence plus competence equals incredible chemistry.
Yes, it’s true: our bodies evolve. Hormone levels shift, libido fluctuates, and what once worked perfectly might need a little adjustment. But this isn’t the end of desire, it’s simply a new chapter.
Men may find that erections aren’t as instant or firm as they once were; women may experience vaginal dryness or changes in sensation. But today, there’s a world of support from lubricants and toys to medical treatments and pelvic floor therapy. Take a look at the lolamontez.co.za website. The shopping and delivery are discreet.
What used to be taboo to talk about is now well understood and treatable.
The key is to adapt, not give up. Just because the body changes doesn’t mean pleasure disappears. It just means we have to meet it differently. Many people find that once they stop chasing the “old normal” and start exploring new sensations, their sex lives actually improve.
Pleasure can come from touch, breath, fantasy, and even emotional intimacy. It can be slower, softer, or more adventurous. Whatever feels authentic to you now.
Perhaps the most underrated gift of ageing is the freedom it brings.
I’m no longer playing by anyone else’s rules. I’ve learned that sex doesn’t have to fit into a script and that it can happen at any time of day, in any way that feels good. The pressure to impress or conform melts away, replaced by genuine joy and connection.
The difference between people whose sex lives fade with age and those whose flourish often comes down to one thing: attitude.
If you believe your best days are behind you, you’ll act accordingly. But if you see ageing as an opportunity to deepen connection, explore pleasure, and live fully in your body, then you’ll experience exactly that.
Sex doesn’t have to end with menopause, retirement, or a few wrinkles. In fact, it can begin anew, wiser, freer, and more deeply satisfying than ever before.
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