Rugby and tourism generate millions for Durban's economy in one weekend

Durban cemented its reputation as South Africa’s sporting and tourism capital over the long weekend, combining a Springbok victory with record-breaking visitor numbers and a multi-billion-rand boost to the local economy.

At Kings Park Stadium, the national rugby team’s emphatic 67–30 win over Argentina drew a near-capacity crowd of 45 158, creating a charged atmosphere that highlighted the city’s ability to host large-scale international fixtures.

Figures released by eThekwini Municipality yesterday put the direct economic impact of the match at R183.6 million on the City's GDP, which stood at R454.3 million. The single event is estimated to have created 820 jobs and raised R33.8 million in tax revenue.

Accommodation providers benefited immediately. Hotels across Durban and Umhlanga reported occupancy levels averaging 90%, with some properties filled to capacity.

The rugby clash was part of a much wider tourism surge over the long weekend, which ran from 25 to 28 September and coincided with World Tourism Day. The city welcomed 123 266 visitors, 73 959 overnight guests and 49 306 day-trippers. Visitor spending totalled R695.4 million, contributing to an overall GDP impact of R1.7 billion and creating approximately 12 500 jobs.

Mayor Cyril Xaba hailed the weekend as proof of Durban’s standing as a premier destination. 

“Durban’s ability to host world-class sporting events demonstrates our commitment to economic growth and community engagement. The City continues to shine as a beacon of tourism, sport, and cultural diversity, welcoming visitors from all over the world with warmth and pride,” he said.

Heritage and culture also played a role. On 27 September, World Tourism Day was celebrated with guided rickshaw bus tours along the city’s historic routes and activities at Westown Square, High Stakes and the Shongweni Farmers Market. These initiatives highlighted Durban’s cultural diversity and growing adventure tourism offerings.

Hospitality businesses across the spectrum reported bumper trade. Flagship hotels such as the Oyster Box, Southern Sun properties in both Central Durban and Umhlanga, the Radisson Blu, Aha Gateway, Umhlanga Apart Hotel and Suncoast Hotels all posted occupancy rates ranging from 97% to fully booked.

The city’s entertainment hubs mirrored this success. Florida Road and uMhlanga Village were thronged with visitors, while township venues also cashed in. Max’s Lifestyle in uMlazi and Zai Restaurant in Morningside reported brisk trade, fuelled by travellers from Gauteng and Limpopo.

Industry leaders credited major sporting events with driving this surge.

“All Southern Sun properties in Durban were at full capacity during this weekend, exemplifying the City’s appeal and the economic ripple effect of hosting world-class rugby,” said Samantha Croft, chair of the Durban Chamber of Commerce Tourism Committee.

Oyster Box Hotel manager Ashwin Jose said the weekend exceeded expectations. 

“We reached 98% occupancy on Friday and 100% on Saturday. Overall, it was a very good weekend. With the Springboks winning, it made it even more special.”

Officials argue the weekend’s performance demonstrates the city’s resilience and its ability to turn global attention into local economic impact.

With sporting triumph, near-capacity visitor numbers, and cultural celebrations running side by side, Durban positioned itself not only as South Africa’s sporting jewel but also as a destination capable of delivering sustained socio-economic benefits.