By Melisizwe Mandela

UNQUESTIONABLY, Julius Malema, also referred to as the EFF commander-in-chief, has had a significant influence on South African politics. His popularity is due to his eloquence, daring and ability to connect with the general public, in addition to the party’s ideals.

The importance of Malema goes beyond national borders. His gregarious style and captivating personality have drawn interest from all across the world. His well-spoken remarks have brought important concerns to light and, occasionally, provoked debate and conversations.

One aspect that frequently confounds observers is his assertion that he is a revolutionary, while yet praising and loving the Constitution. It is important to note the differences between revolutionary and constitutional transformation.

The EFF has mobilised a significant number of youth and underprivileged groups under Malema’s direction. Policies alone aren’t the only reason for the traction; Malema’s extraordinary ability to relate to a wide range of people is another.

Many people find great resonance in his unwavering commitment to tackling social injustices, corruption and economic inequities.

His artistic choices, most notably the controversial song “Kill the Boer”, remain controversial. Nonetheless, it highlights his talent for amplifying historical grievances and mobilising support through language and symbolism.

Even though they are controversial, the examples show his talent for igniting discussion on important subjects.

Malema’s importance in conversations about politics cannot be disputed. Talk about him becoming president is no longer limited to local forums; it has become a worldwide discussion.

His rising star power reflects not only his own attractiveness but also the general public’s growing discontent with the status quo.

Malema is unique because of his voice and his capacity to feel the pulse of the populace. He speaks for feelings that the oppressed find meaningful, frequently expressing things that many are reluctant to say. His ascent is evidence of the power of efficient mobilisation and communication.

Whatever one’s feelings toward Malema and the EFF, acknowledging his influence is essential when talking about the state of politics in South Africa today. He stands for individuals who are calling for drastic change and symbolises resistance to established power systems.

To sum it up, Julius Malema’s rise in South African politics highlights his charm, boldness and ability to communicate effectively. His impact will be felt for years to come, influencing the political debate and dynamics of the country whether or not he wins the presidency.

* Melisizwe Mandela is a citizen of South Africa. The views shared here are his own.