In an industry where the barriers for independent artists can feel impossible, Stone is displaying incredible resilience, working tirelessly to secure airplay and refine his artistic identity.

His latest single, “Heli Khopta”, is poised for release on Friday March 7, following the successful launch of his previous track, “Isgubhu sa Mandoza”, on February 21. Both tracks embody his unyielding commitment to consistency and quality in his craft.

Stone’s collaboration with the esteemed producer Dust Beatz, known for his work with SA heavyweights such as Zakwe, Beast, Loki, Tony Dayimane and Okmalumkoolkat, further enhances his sound and production quality. Together, they are not just creating music; they are crafting movements that resonate with fans both locally and beyond.

The anticipation surrounding “Heli Khopta" is real, especially since the official music video has already been filmed and is awaiting its exclusive television premiere. This strategic rollout speaks volumes about Stone and his record label, YOT Society Media Records (YSMR), showcasing their understanding of the modern music landscape.

With his powerful voice and relatable lyrics, Stone seeks to inspire a new wave of listeners, promoting messages of ambition and overcoming adversity.

His journey into music began at the tender age of 13, igniting a passion for hip hop and creative storytelling. After moving to Durban to pursue his dreams, he faced numerous challenges and setbacks, including the closure of Music House KZN, a platform that had provided him with crucial opportunities.

However, rather than succumbing to despair, he founded YSMR and committed every inch of his hustle toward establishing a foothold in the music scene. He has released three collaborative projects - shaping his artistry and showcasing his versatility, ultimately leading to a strategic turn toward releasing high-impact singles.

"It's not just about having a good song; it’s about navigating a system that isn’t always built to uplift independent artists," he acknowledged. Despite the hurdles, Stone remains undeterred, focusing on visibility and engagement.

His single “Wamuhle Jehova” garnered national recognition and radio play on Ukhozi FM, affirming his belief in the importance of consistent releases in today's music landscape.

#hiphop

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