Business Report

The brutal truth about travelling with kids: why parents need a holiday to recover

ZamaNdosi Cele|Published

A family is getting ready to embark on the road for a family vacation.

Image: Pexels

From the picturesque family road trip snapshots gracing our social media feeds, one would be forgiven for believing that family travel is all sunshine and smiles.

However, a recent survey has shed light on the candid and often chaotic reality that unfolds behind the camera lens. 

The findings by Talker Research on behalf of Yoto, makers of screen-free children's audio players, have left many parents nodding in recognition, confirming that travelling with children is, indeed, no child’s play.

According to the survey of 2,000 parents with children under 12, it takes an average of 2.4 days for parents to fully rebound from the stress of a family trip.

The survey further revealed that one in three parents experiences disruptions within just an hour of hitting the road or boarding a plane, whether caused by arguments, tears or the infamous ‘are we there yet?’ refrain.

The overwhelming nature of these journeys can leave parents longing for a mini-vacation of their own just to recuperate.

For many, the temptation of unlimited screen time is hard to resist; 26% of parents admitted to giving in and transforming the backseat into a digital haven to stave off meltdowns.

Yet, a significant portion of the surveyed parents embraces a different philosophy, with 70% prioritising non-screen entertainment. 

Items like audio content, activity books and family games feature prominently in their travel plans.

To maintain a semblance of order amidst the chaos, parents often resort to creative tactics.

Over 30% confessed to bribing with sweets, while 28% have purchased toys on the road to prevent impending tantrums.

Some take a more imaginative approach, crafting spontaneous songs or stories on the fly to engage their restless passengers.

The rise of audio players during family excursions serves as a testament to the evolving landscape of family entertainment.

A robust 62% of parents have turned to these devices to provide soundscapes, music, and storytelling, relieving stress in the process.

Almost half (43%) actively employ music as a tool for calming their young ones.

The toll that travel takes on parents is palpable.

Alarmingly, 11% have resorted to faking bathroom breaks, seeking a moment of solitude to breathe or cry.

It’s a reality that resonates deeply, as 71% of parents reported feeling as though they need another holiday just to recover from the chaos of their so-called break.

“Family travel might look picture-perfect on social media, but the reality is often far more intense,” said Sarah Natchez, Yoto’s managing director in North America.

“Parents are juggling meltdowns, mood swings, and the pressure to make every moment magical - often coming back feeling as though they need a vacation to recover from their vacation.”

Natchez's insights underscored the need for tools that can engage children and promote independent play, which are crucial for preserving parental sanity on long journeys.

“At the end of the day, it’s not about having a flawless itinerary - it’s about making memories, even the messy ones,” she added, emphasising that those imperfect moments, whether it’s laughter in a cramped backseat or indulging in airport cupcakes for breakfast, ultimately define familial bonds long after a trip concludes.