Forty five minutes outside of Cape Town, you will find the spectacular Atlantis Dunes. With views like this, you can see why it has become a hotspot for filmmakers, photographers, and adventure enthusiasts seeking an awesome experience.
Image: Armand Hough / Independent Newspapers
Cape Town isn’t just a city. It’s a vibe, a feeling, a place where your soul can relax while your Instagram explodes with envy-worthy shots.
As we have seen with the flock of US influencers and Hollywood stars, the likes of Kelis, singer-songwriter and chef Teyana Taylor, Coco Jones, young Sheldon star, Ian Armitage and, most recently, Choe Bailey soaking up what the mother city has to offer.
The thrill of discovering new places in your backyard never gets old, especially if it's Cape Town, which was recently honoured as one of the world's best cities by "Timeout Magazine".
With a blend of breathtaking scenery, vibrant culture, and hidden gems around every corner, it’s no wonder both locals and tourists alike keep falling in love with this magical city.
But here’s the thing: Cape Town isn’t just about Table Mountain, wine farms,the V&A Waterfront and the soft sands of Clifton beach (as stunning as they are).
Minister of Tourism Patricia de Lille recently reminded us that Easter is the perfect opportunity to uncover lesser-known treasures in South Africa, while supporting local tourism.
Image: Vuyile Madwantsi
Minister of Tourism Patricia de Lille and Deputy Mayor Eddie Andrews recently reminded us that Easter is the perfect opportunity to uncover lesser-known treasures in South Africa while supporting local tourism.
Speaking to Independent Media Lifestyle, De Lille said that while international tourism has had a significant impact on our economy, domestic tourism contributed R121 billion.
“We need to ensure that 'lesser-known' provinces also benefit.”
And she’s right. While Cape Town gets the spotlight, provinces like the Free State, Northern Cape, and Eastern Cape are home to some of the country’s most underrated gems.
The awe-inspiring setting and the thrill of activities like sandboarding make it a must-visit destination. If you’re participating in a quad biking experience, adhere to the safety guidelines provided by the tour operator.
Image: Photographer: Armand Hough / Independent Newspapers
Adventure at Atlantis Dunes
Just 45 km from Cape Town’s city center lies the Atlantis Dunes, a vast expanse of white sand that feels like another world.
Addressing the media, Thembisile Sehloho (née Sithole), chief marketing officer of South African Tourism, shared sentiments we can all agree on: "The Atlantis Dunes offer a slice of desert paradise right on our doorstep - the dunes feel like something surreal, right in the middle of Middle Eastern sands."
Sand-boarding: Feel the rush as you glide down the dunes. It’s like snowboarding but way warmer.
Quad biking: Roar through the dunes on a quad bike for an unforgettable experience.
Self-drive adventures: If you own a 4x4, pack a picnic and explore the dunes at your own pace. Companies like Jeep Tours Cape Town offer guided day trips, making it super easy to plan your outing.
De Lille’s recent “Local is Lekker" tourism campaign highlights the importance of exploring all our provinces – not just the ones that make the postcards.
One of my favourite local content creators, Ute Hermanus, has a special way of showing her love for Cape Town.
When I first met her, she casually mentioned something that stuck with me: “I love being a tourist in my own city.”
And that’s exactly what she does; she explores Cape Town with fresh eyes, uncovering its hidden gems and celebrating its beauty. It’s a mindset I truly admire because before we pack our bags to explore the world, we should take the time to discover the magic in our backyard.
Here are a few unexpected treasures to add to your list:
Clarens, Free State
This charming little town often gets overlooked as people rush through the Free State. But slow down for a second, and you’ll discover a haven of art galleries, cosy cafés, and breathtaking mountain views.
Hike in the nearby Golden Gate Highlands National Park. Stroll through the town square and pick up locally made crafts. Sip on some craft beer at the Clarens Brewery.
Magoebaskloof, Limpopo
Nicknamed the “Land of the Silver Mist”, Magoebaskloof is a lush escape in Limpopo that feels like stepping into another world. Take a leisurely drive along the Magoebaskloof Pass. It's one of the most scenic routes in SA.
Travel smart, travel local
#Campaigns like Sho’t Left allow travellers to score discounts of up to 50% on accommodation, activities, and tours. And the best part? These deals aren’t just for the big cities. They’re designed to encourage exploration of South Africa’s hidden treasures.
If you have a 4x4, you can self-drive in the dunes. This is great when you want to explore the dunes by yourself, spend the day, or even picnic there. Jeep Tours Cape Town offers day trips to the Atlantis Dunes, making the Dunes and their activities possible for tourists.
Image: Armand Hough / Independent Newspapers
The minister couldn’t have said it better: “I want to see more involvement of our communities… and I want to see our communities benefit from tourism.”
Supporting local tourism doesn’t just create amazing memories for travellers – it also uplifts the communities that make these experiences possible.
“When locals share their love for their cities, others can pick it up and also want to share in their world, and that's how jobs are created and places make it on to the map."
Cape Town might be the world’s favourite city, but South Africa as a whole is the ultimate playground.