As climate change hits Europe, explore the rise of cooler travel spots

As the climate crisis worsens, Europe has found itself in the grip of unprecedented heatwaves, with cities like Paris and Palermo recording scorching temperatures exceeding 40°C.

In Portugal, a staggering 46.6°C was recorded, while over 17 major cities in Italy, including Rome and Milan, have similarly suffered under the oppressive sun.

The toll is severe, more than 2,300 deaths across 12 cities have been linked to heat-related illnesses in just ten days in July 2025.

Approximately 65% of these fatalities are associated directly with climate change.

As cities struggle to cope, the impact on travel is becoming increasingly evident.

“The temperatures are impacting comfort, safety, accessibility, and long-term sustainability,” says Sue Garrett, general manager at Flight Centre South Africa.

This shift in the travel landscape is further supported by a their global survey, revealing that 72% of South Africans intend to travel outside the peak season in 2025, with significant numbers opting for off-season (49%) or shoulder-season (23%) travel to escape extreme temperatures, evade crowds, and save on costs.

With heatwaves now ten times more likely due to human-induced climate change, Europe stands as the fastest-warming continent, heating up at about twice the global average since the 1980s.

As the traditional allure of summer destinations wanes, new “coolcation” spots are emerging.

Here are some rising destinations for those looking to avoid the searing summer heat:

Sweden

Boasting mild summer temperatures often in the 20s°C, Sweden is an ideal destination for "coolcationing."

Its northern latitude means long daylight hours and numerous lakes, lending themselves to activities such as swimming and kayaking.

With a focus on sustainable tourism, Sweden offers serene outdoor environments perfect for hiking and cycling.

Finland

Known for its remarkable “Midnight Sun” effect, Finland enjoys comfortable temperatures averaging 15-25°C.

Visitors can engage in a variety of outdoor activities like hiking and berry picking, all under nearly 24 hours of daylight in a peaceful and beautiful setting.

Norway

With naturally cool temperatures and breathtaking landscapes, Norway is a refreshing alternative for summer escapes.

Its fjords, mountains, and endless daylight are ideal for outdoor enthusiasts seeking adventure.

Slovenia

The Julian Alps in Slovenia offer a breath of fresh air, with cooler temperatures due to elevation.

This region boasts beautiful lakes and rivers and is perfect for hiking, swimming, and adrenaline sports like rafting in Triglav National Park.

Switzerland

The Swiss countryside's higher altitudes provide a respite from the heat.

Visitors can explore picturesque mountain trails, swim in clear lakes, and experience biking and cable car rides while enjoying the tranquillity of rural areas.

Scotland

The Scottish Highlands provide a cooler, milder climate averaging around 18°C.

With its stunning landscapes and rich cultural experiences - such as traditional Highland Games - Scotland is perfect for outdoor activities without the oppressive heat.

Albania

The mountainous regions of Albania offer a cool escape, especially during the shoulder seasons of May, June, September, and October.

Here, travellers can enjoy pleasant temperatures and fewer crowds, making it ideal for hiking and absorbing the natural beauty.

Montenegro

While coastal areas may be hot, Montenegro’s inland mountain regions offer cooler air amid stunning landscapes, enriching cultural experiences, and abundant outdoor activities.

Bulgaria

The Rila and Pirin mountains provide not just cool air but also breathtaking views, unique wildlife, and excellent opportunities for hiking, offering a refreshing alternative to bustling Black Sea resorts.