Business Report

Reclaiming agency: Dr. Paree Amod's transformative approach to aesthetic medicine

Rehana Rutti|Published

Dr. Paree Amod

Image: Supplied

In a cultural moment where "anti-ageing" dominates the beauty lexicon and confidence is often confused with perfection, Dr. Paree Amod is helping women reclaim something more lasting: agency, alignment, and visibility. Aesthetic medicine, in her hands, becomes something far more profound than image correction. It becomes an invitation to come home to yourself.

At the Women’s Wellness Experience, Dr. Amod will explore the science of facial ageing and the emotional, psychological, and even spiritual journey women navigate as their appearance changes with time. "This work isn’t just about lines or volume loss; it’s about what it means to be seen by others, yes, but most importantly by yourself," she explained.

As a medically trained aesthetic doctor, Dr. Amod offers a grounded, science-based approach to treatments like botulinum toxin and dermal fillers. However, she is equally invested in the emotional wellbeing of her patients. In her practice, conversations around beauty are reframed as discussions about self-trust, identity, and choice.

"Women don’t come to me wanting to look like someone else. They come wanting to recognise themselves again," she said. "It might be subtle: softening the fatigue in their eyes after years of caregiving or restoring volume lost through stress or illness. But the internal shift? It’s often transformative."

That shift isn’t about erasing age; it’s about embracing it more fully. Dr. Amod believes aesthetic medicine, when practised ethically and with emotional intelligence, can help women navigate the natural transitions of ageing with dignity, sovereignty, and clarity.

While media portrayals of aesthetic medicine often reduce it to vanity or excess, Dr. Amod brings attention to the biological realities behind visible ageing. Starting in our mid-twenties, collagen production decreases by one percent per year. In our thirties and forties, we begin to lose fat pads in the face, experience shifts in bone density, and see changes in skin texture. By the time menopause arrives, bringing with it a dramatic drop in oestrogen, skin may become thinner, drier, and more vulnerable to creasing or sagging. "These changes are natural. But understanding them allows us to respond with intelligence and care, not panic," said Dr. Amod.

She emphasises that aesthetic medicine isn’t about reversing time; it’s about supporting the body through its evolution. Treatments like neuromodulators and hyaluronic acid-based fillers can soften harsh expressions, lift sunken areas, and restore harmony to the face. This is not to create a new identity but to help the woman within feel more congruent with the face she presents to the world.

What makes Dr. Amod’s unique approach is her belief that aesthetic care should be as much about the psyche as the skin.

"Invisibility is one of the most painful experiences women describe as they age," she notes. "They are told to age gracefully, but grace doesn’t mean disappearing. My work is about helping women stay visible, not just to others, but to themselves."

This is especially true for women navigating transitional life phases such as divorce, caregiving, burnout, menopause, or grief. Dr. Amod sees aesthetic medicine as a potential catalyst in healing, not because it fixes something broken, but because it often restores what has been muted, dulled, or dismissed. The internal change is rarely loud. It is reflected in the way a woman carries herself differently, smiles more easily, or finally books that photoshoot she has been avoiding for years.

For Dr. Amod, integrity is the foundation of her practice. This means conservative, personalised plans, informed consent, and sometimes saying "no" when the request comes from a place of distress rather than clarity.

"Ethical aesthetic care means knowing that the most powerful intervention might not be a syringe, but a safe space, a pause, or a referral."

Her commitment to informed, ethical care aligns seamlessly with the broader goals of the Women’s Wellness Experience, which brings together experts across sexual health, movement, mental wellbeing, and hormonal optimisation. Dr. Amod’s presence on the programme signals a shift: aesthetic medicine is no longer an isolated beauty trend. It is part of a wider, holistic conversation about how we age, how we heal, and how we hold ourselves as we evolve.

Early bird tickets are available for R320 through Quicket 

Come and explore how beauty supports wellness, growth, and transformation