Johannesburg, South Africa – As of November the 4th, 2024 – ONLY SOL CAN pop the top and elevate your vibe this summer! Sol Beer has kicked off a new era with the launch of its bold NEW 500ml can, already available on shelf. Bursting with the same sunny and refreshing taste that fans adore, this premium larger with its sleek new packaging is perfect for those spontaneous moments when you want to bring the fun wherever you go. Whether you’re chilling at a beach party, having a backyard braai, or just unwinding after a long day, the NEW 500ml can is your perfect companion for creating unforgettable memories.
To accompany this exciting launch, we’re thrilled to unveil the exhilarating “Only Sol Can” campaign—a vibrant celebration of the joy and positivity that Sol embodies. This isn’t just a product launch; It’s a movement that helps all our consumers take a break from all life’s stresses i.e. loadshedding, high rise in inflation etc. ONLY SOL CAN campaign is about capturing those magical feel good moments that bring us together“
“Sol is more than just an alcoholic beverage; It’s a brand that encourages one to take a pause, recharge, celebrate life and embody that Sol-ful positivity,” says Shannon Barnes, Brand Manager of Sol Beer. “As we dive into the festive season, we invite everyone to embrace joy and cultivate connections. We’re all about building a community united by good vibes and shared experiences, inspiring each other to uplift and celebrate. With Sol, every moment is a reason to raise a can and toast to life!”
Celebrate with Sol and Win Big
How to engage with our campaign: Sol fans can dive into a thrilling competition by:
- Grabbing the new 500ml can
- Scan the QR code in-store, online or our social media page,
- Take part in 1 of 4 ONLY SOL CAN challenges on our Mobi site, designed to channel Sol’s infectious energy.
- Upload your video and share to social media with #Livefromthesunnyside #OnlySolCan @Solbeersa
- Stand a chance to snag incredible prizes—including 1OF 3stylish Smeg fridges or exclusive tickets to Soltopia, our ultimate summer bash happening on December 14. Get ready for a day filled with music, fun, and unforgettable vibes that will leave you buzzing!
Keep your eyes peeled to our socials to not miss out on the experience we about to drop on you for our epic Soltopia event. Great line ups and interactive moments to reinstate that sunny side of life this festive season.
This competition embodies what Sol stands for: positivity, togetherness, and making memories that last. With the launch of the new 500ml can and the upgraded 330ml bottle, Sol’s fresh look matches its refreshing taste, ensuring that every sip invites you to celebrate life’s special moments. So, grab your friends, raise your cans, and let’s make this summer one to remember with Sol.