“We have seen a steady increase in women in the property market over the past 10 years. This is encouraging, as the property market is an excellent place to invest one’s money.”
Greeff adds women buyers take home maintenance very seriously and tend to buy low-maintenance homes or homes in good condition. Lightstone reveals that single women have dominated the market from 2017 right through to this year.
“This makes them the largest single group of property buyers in South Africa – even bigger than married couples or single men.”
An FNB report states that women make up an estimated 10.3% of buyers‚ while single male buyers account for 7%.