As wanderlust continues to surge among South African travellers, a rich tapestry of cultural experiences, vibrant landscapes and a breadth of adventures beckon across the globe.
Europe is filled with diverse countries, cultures, cuisines, history and languages making a trip to Europe educational, inspiring and just plain fun.
Each place stands out as a trove of diversions catering to eclectic interests, and they have proven to be immensely popular with South African tourists eager for unique experiences.
For those seeking to explore the contours of history and contemporary life, here are five places that emerged as the leading destinations in 2025.
Amsterdam, The Netherlands
The Dutch capital of Amsterdam remains a perennial favourite among South African travellers. The city’s enchanting canals, historic architecture and vibrant art scene create a perfect blend of the past and present.
Visitors can immerse themselves in the lively De Pijp neighbourhood, where eclectic eateries and shops abound.
Cultural enthusiasts flock to the phenomenal Van Gogh Museum and the Rijksmuseum, while others may prefer the emotional resonance found in Anne Frank’s House.
Culinary delights await at every corner, with traditional Dutch treats like stroopwafels, poffertjes, and herring drawing food lovers to the table.
Additionally, Amsterdam’s bike-friendly streets and picturesque neighbourhoods offer an ideal balance of adventure and relaxation.
Dublin, Ireland
Dublin’s hospitality extends far beyond its lively pubs; it is deeply rooted in the warm-heartedness of its people.
Steeped in rich culture and history, the Irish capital is a treasure trove waiting to be explored.
Visitors can marvel at the magnificent Trinity College Library, home to the iconic Book of Kells, or stroll through historic sites like Dublin Castle and Kilmainham Gaol.
The vibrant Temple Bar district, alive with traditional Irish music, beckons those seeking a lively atmosphere. Moreover, scenic day trips to the breathtaking Cliffs of Moher or the tranquillity of the Wicklow Mountains invite nature enthusiasts to soak in Ireland’s natural beauty.
For South Africans, Dublin offers a splendid opportunity to experience the palpable Irish charm first-hand.
Lisbon, Portugal
Lisbon is a city that captures the heart with its golden light and soulful atmosphere. It stands out not only for its affordability but also for its rich culture and mouth-watering cuisine.
Wander through the enchanting, maze-like streets of Alfama, where the mournful tunes of fado music echo through the alleys or marvel at the stunning architecture of the Jerónimos Monastery.
Hop onto the famous Tram 28 for a picturesque ride that reveals Lisbon’s alluring hills and stunning viewpoints.
The proximity to stunning beaches and charming towns like Sintra and Cascais adds to Lisbon’s appeal, making it a perfect destination for both urban explorers and beach lovers.
Brussels, Belgium
A hidden gem of Europe, Brussels combines old-world charm with modern vibrancy as the de facto capital of the European Union.
Visitors can gaze in awe at the Grand Place, a UNESCO World Heritage Site, or appreciate the striking design of the Atomium.
Indulging in the acclaimed Belgian chocolate and waffles becomes an essential pilgrimage, while the city’s quaint cafés serve some of the finest beers in the region.
The art-loving traveller will be captivated by the city’s cultural offerings, including the Magritte Museum and the Royal Museums of Fine Arts.
And, of course, sampling moules-frites, Belgium’s iconic dish of mussels and fries, remains a culinary rite of passage. With its unique blend of cultures and a central location in Europe, Brussels is undeniably a bucket-list destination.
Munich, Germany
Germany remains a top choice, with Munich standing out as a quintessential representation of the picturesque Bavarian region. The city is steeped in rich traditions and a vibrant urban atmosphere, making it a tourist magnet.
History enthusiasts will find Marienplatz, Munich’s iconic central square, a must-visit, while fairy-tale lovers can explore the enchanting Neuschwanstein Castle nearby.
The world-renowned beer halls, such as Hofbräuhaus, invite visitors to indulge in Germany’s famous brews, while traditional festivals like Oktoberfest promise a hearty celebration.
Outdoor aficionados will revel in the stunning landscapes of the nearby Alps, perfect for skiing, hiking and discovering quaint villages.
Munich blends culture, adventure and history, rendering it an essential stop for year-round exploration.
As South African travellers set their sights on Europe, these five cities epitomise the perfect blend of cultural richness, gastronomic delights and unforgettable adventures.
Each destination promises an engaging journey steeped in history, making them must-visit hotspots for today’s curious explorers.
∎ This list was sourced from KLM Royal Dutch Airlines.