Stellantis CEO Antonio Filosa said the company’s strategy would place customers at the centre of decision-making while leveraging Stellantis’ global scale and extensive regional footprint.
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Stellantis has placed Africa and the Middle East at the centre of its new global growth strategy, unveiling plans to sharply expand regional revenues, localise vehicle production and deepen strategic partnerships as part of its ambitious €60 billion FaSTLAne 2030 programme.
The multinational automotive giant, which owns brands including Jeep, Peugeot, FIAT, Ram and Alfa Romeo, on Thursday said the Middle East and Africa region is expected to deliver 40% revenue growth by 2030, supported by product localisation, increased manufacturing efficiency and stronger collaboration with international partners.
The focus on localisation and regional empowerment is also expected to support industrialisation, skills development and automotive supply chains across parts of Africa as multinational manufacturers reposition for future growth.
The strategy was unveiled during Stellantis’ Investor Day at its North American headquarters in Auburn Hills, Michigan, where CEO Antonio Filosa outlined the company’s five-year plans to accelerate profitable growth while strengthening regional operations.
Filosa said the company’s strategy would place customers at the centre of decision-making while leveraging Stellantis’ global scale and extensive regional footprint.
“FaSTLAne 2030 is designed to drive long-term profitable growth,” Filosa said. “We have great people, unmatched brands, deep local roots and a relentless focus on innovation and execution.”
For Africa, the plan signals growing confidence in the continent’s long-term automotive potential as demand for affordable vehicles, commercial transport and locally assembled products continues to rise.
Stellantis said one of the major pillars of the strategy would be the empowerment of regional operations, allowing local teams greater flexibility to tailor products and manufacturing strategies to regional market conditions.
The company aims to improve factory utilisation rates across the Middle East and Africa to full capacity by 2030 through increased localisation of products and greater use of imports sourced through Asian partnerships.
The strategy could create opportunities for African automotive manufacturing hubs such as South Africa and Morocco, which already play key roles in global vehicle exports and component production.
South Africa remains one of the continent’s most important automotive production centres, supplying vehicles and parts to Europe, the United States and other global markets. Stellantis has steadily expanded its footprint in the country in recent years through vehicle distribution and assembly initiatives.
The company also plans to deepen partnerships globally to improve technology, sourcing and manufacturing competitiveness. This includes collaborations with Chinese automaker Dongfeng Motor Corporation, Indian conglomerate Tata Group and electric vehicle manufacturer Leapmotor.
Stellantis said its partnership with Tata would specifically enhance competitiveness in Asia-Pacific, the Middle East and Africa through cooperation in manufacturing, supply chains, product development and technology.
The automaker further revealed plans to invest more than €24bn over the next five years into new vehicle platforms, powertrains and technologies, including battery-electric vehicles, hybrid systems and artificial intelligence-driven software systems.
By 2030, the company plans to launch more than 60 new vehicles globally and introduce 29 battery-electric vehicles alongside a broad mix of hybrid and internal combustion models.
Technology platforms such as STLA Brain, STLA SmartCockpit and STLA AutoDrive are expected to form the backbone of Stellantis’ next-generation connected and autonomous vehicles.
The company said nearly half of its global vehicle volumes by 2030 would feature multi-energy powertrain solutions, giving consumers greater flexibility between electric, hybrid and traditional combustion technologies.
The company sees the inclusion of Africa in its long-term growth roadmap reflecting the increasing importance of emerging markets as global automakers seek expansion opportunities beyond saturated North American and European markets.
BUSINESS REPORT