Vodacom appoints Mohamed Abdallah as CEO for international markets and Vodafone Egypt

Vodacom Group has appointed Mohamed Abdallah as the new Chief Executive Officer of Vodacom International Markets and Vodafone Egypt.

This appointment comes as part of Vodacom's commitment to simplifying its operational framework, propelling growth, and enhancing customer experiences—a goal firmly anchored in its Vision 2030 ambitions.

Currently at the helm of Vodafone Egypt, Abdallah will now expand his leadership role to encompass a broader regional portfolio, focusing on operational excellence and growth across Vodacom's International Markets.

His responsibilities will include overseeing operations in Egypt, as well as in several other key African markets such as the Democratic Republic of Congo (DRC), Lesotho, Mozambique, and Tanzania. This unified leadership approach aims to consolidate Vodacom Group’s strategic objectives across its international markets.

“Mohamed is a seasoned executive with a proven track record in delivering strong commercial results,” said Shameel Joosub, CEO of Vodacom Group.

“His leadership will be instrumental as we continue to scale our international portfolio and embed our purpose-led strategy across the continent.”

Joosub also took a moment to express gratitude to Abdallah's predecessor, Diego Gutierrez, who stepped down after a commendable seven-year term as Chief Officer of International Business, during which he guided the company through critical transitions and achieved solid performances.

Abdallah has been part of the Vodafone family since 1998, accruing a wealth of experience across a range of senior leadership positions, including Enterprise Business Director and Consumer Business Director.

His tenure as CEO of Vodafone Egypt has been marked by robust growth across consumer, business, and financial services, cementing Vodafone Egypt's reputation as a market leader in the region.

In his new role, Abdallah will continue to report directly to Joosub, and the CEOs of Vodacom’s DRC, Lesotho, Mozambique, and Tanzania will report to him. This streamlined leadership structure is set to enhance synergies within the organisation and pave the way for sustained growth.

Speaking about his new position, Abdallah expressed his enthusiasm: “It is a privilege to take on this new role, as I am passionate about driving connectivity and innovation to empower individuals and businesses across Africa.

Vodafone Group is uniquely positioned to shape Africa’s digital future, and together with the incredible teams at Vodacom Group, we will work to build a more digitally inclusive future that uplifts communities and accelerates socio-economic development within the Africa region.”

IOL