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Prosus announces three-year agreement with AWS for AI transformation

BR Reporter|Published

Prosus, a global technology company, on Wednesday announced a three-year agreement with Amazon Web Services.

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Prosus, a global technology company, on Wednesday announced a three-year agreement with Amazon Web Services (AWS) to scale AI applications across its technology ecosystems in Latin America, Europe and India.

Prosus said in a statement that the agreement will enable Prosus portfolio companies to co-create next-generation AI solutions with AWS.

The Global Partnership Agreement will empower certain Prosus portfolio companies – including iFood, OLX, PayU, Despegar, eMag, and Just Eat Takeaway.com – to leverage AWS's advanced cloud infrastructure and AI capabilities to deliver hyper-personalised experiences to customers globally.

Prosus said it  is standardising AI-driven innovation across its entire ecosystem, building on the success of iFood's groundbreaking Large Commerce Model (LCM). The LCM is an agentic AI system that enables hyper-personalised search and recommendation solutions for Brazil's leading delivery platform, which processes 180 million monthly orders per month. The system transforms the customer experience through long-term memory that learns from outcomes and understands consumer intent, improving with every interaction.

Igor Cardoso, the head of Prosus Ecosystem, said: "Our past collaboration with AWS has enabled iFood and other Prosus portfolio companies to scale proven AI innovations like the Large Commerce Model, reshaping how customers experience ecommerce. Now, we’re deepening our partnership beyond commercial terms - AWS is committing engineering resources to co-develop products with us and provide portfolio-wide access and support to rapidly deploy use cases. Leveraging 10 years of shared innovation, this empowers us to accelerate growth across our global portfolio, unlocking an AI-first world for our 2 billion customers".

The agreement focuses on five strategic pillars designed to scale operational excellence across the Prosus ecosystem:

  1. Leveraging cutting-edge Generative AI for product innovation, co-innovation and creations through AWS Programs
  2. Standardizing best practices to ensure system reliability and minimize service disruptions
  3. Implementing enterprise-grade security frameworks across all portfolio companies
  4. Optimising cloud spending through FinOps
  5. Creating unified technology templates for rapid deployment across all portfolio companies.

"Prosus demonstrates how commerce companies are leveraging AI to transform customer experiences," said Greg Pearson, Vice President, AWS Global Sales. "By combining AWS's AI and machine learning capabilities with Prosus's operational expertise across its portfolio, we're changing how customers experience and discover products."

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