Discover how FNB and Pick n Pay are transforming everyday banking into accessible rewards that put savings back into the hands of South African families. Don't miss out on the opportunity to learn about this innovative partnership and its impact on local communities!
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Retail giant and one of the country's biggest banks have announced that FNB and Pick n Pay have together unlocked over R600 million in rewards for South African customers within the past year.
Launched in April 2025, the partnership integrated banking services seamlessly into the daily routines of millions, providing value as economic pressures continue to mount on households across the country.
The partnership epitomised a significant shift in consumer experience, where banking becomes as accessible and intuitive as purchasing daily essentials.
Lytania Johnson, CEO of FNB, said, “From the outset, this partnership was about reimagining how banking can support people in their day-to-day lives, especially at a time when many households need it most. By showing up in spaces customers already trust, we’re able to remove barriers and unlock practical value.”
FNB said its ambition has always been to bridge banking with the everyday needs of the South African populace.
The rationale is clear; as the cost of living continues to escalate, families are seeking smart solutions that will help stretch their budgets further.
Qualifying FNB eBucks customers now enjoy up to 30% back on their Pick n Pay asap! purchases and can also benefit from substantial savings on clothing items, reinforcing the practical financial support this partnership aims to provide.
Sean Summers, CEO of Pick n Pay, said, “Everything we do is focused on helping our customers get more value from their daily shop. This partnership with FNB has been a game changer for customer rewards.”
The integration of FNB’s eBucks program is enhancing the existing Smart Shopper rewards framework, allowing customers to get more out of their spending, which is especially critical in today's challenging economic climate.
Initiatives under the partnership have showcased its dynamic impact.
The “Burger Friday” initiative, for example, has seen 6.2 million burgers redeemed, while the innovative R70 million “99c Bread” initiative has aided entry-level banking customers, ensuring that vital essentials remain within reach.
Additionally, over R45 million in Pick n Pay vouchers have supported customers in purchasing groceries and essentials.
Pieter Woodhatch, CEO of eBucks, described the partnership's strength in its ability to convert everyday spending into financial rewards, asserting that their aim is to work tirelessly to expand the ecosystem further.
Woodhatch said, “As we continue to scale, our focus remains on deepening our impact, making eBucks rewards more relevant and more useful for customers.”
As FNB and Pick n Pay look to the future, they remain committed to expanding their reach and refining their services, delivering even greater value as part of a cohesive, customer-centric ecosystem that meets the daily needs of South Africans across the board.
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