Business Report Economy

Freedom must include financial freedom

Nita Morgan|Published

If South Africa is serious about financial inclusion, and about ensuring that freedom extends beyond the political sphere, then the focus must remain on achieving a balanced outcome.

Image: Freepik

Each year on Freedom Day, South Africans reflect on the political freedoms secured in 1994 - the right to vote, to participate, and to shape the country’s future.

These freedoms remain fundamental.

But for millions of South Africans, the idea of freedom is also defined by something far more immediate, the ability to get through the month.

In practice, that kind of freedom is closely tied to financial security and, critically, to access.

Today, many households are operating under sustained pressure.

The cost of living continues to rise, while incomes have struggled to keep pace. For a large portion of the population, particularly lower- to middle-income earners and those operating in the informal economy, monthly budgets are stretched thin.

In this environment, credit has become less about choice and more about continuity.

It is used to cover transport, buy food, pay school fees, and keep small businesses running. It is, for many, a necessary tool to manage uneven income and rising costs. Yet while the need for credit is increasing, access to it is not.

A significant number of South Africans remain excluded from traditional banking products such as credit cards and personal loans.

For these consumers, the short-term lending sector plays a critical role providing access to regulated, transparent credit that helps bridge the gap between income and expenses.

When provided responsibly, this form of credit can act as a financial stabiliser, enabling households to manage short-term pressures without resorting to more harmful alternatives. But this system is under strain.

The regulatory framework governing short-term credit has not been meaningfully updated since 2015.

Over that time, the cost of providing credit has increased significantly, driven by inflation, higher compliance requirements and rising operational costs, while regulated pricing structures including caps on interest rates, initiation fees and service charges have remained largely unchanged.

 The result is a formal lending environment that is increasingly constrained and risk-averse.

In practical terms, this means more applications are being declined. In some cases, as many as two-thirds of credit applications are rejected. For consumers, this does not remove the need for credit, it simply removes access to safe, regulated options.

And it is here that the meaning of freedom begins to shift.

When formal systems cannot meet demand, consumers are pushed toward informal and illegal lenders commonly known as loan sharks.

These operators exist entirely outside the regulatory framework.

They offer quick access to cash, but at a far higher cost. Interest rates can be exorbitant, terms are often unclear, and in some cases, collection methods are aggressive or coercive. In this environment, access to credit becomes a trap rather than a tool.

Borrowers can find themselves locked into cycles of debt with no clear path out - their financial choices constrained, their autonomy reduced. Far from enabling freedom, these practices erode it. And, this is not an isolated issue, rather, it is a predictable outcome of a system where demand for credit is high, but access to regulated supply is constrained.

As long as that gap exists, the informal market will continue to grow.

This is why the current debate around short-term lending needs to evolve. There is growing recognition across the industry, led by organisations such as the Credit Association of South Africa (CASA), that the current regulatory framework requires review to better reflect economic realities.

CASA and other industry stakeholders have already engaged constructively with policymakers and regulators, including the National Credit Regulator, to highlight the need for a more balanced and sustainable approach to pricing structures in the short-term credit market. This includes adjusting interest rate caps, initiation fees and service charges, to ensure they reflect current economic realities and so that the framework supports sustainable lending rather than unintentionally constraining it.

This process is an important and necessary step toward ensuring that the regulatory framework continues to protect consumers, while also supporting access to safe, regulated credit.

If South Africa is serious about financial inclusion, and about ensuring that freedom extends beyond the political sphere, then the focus must remain on achieving a balanced outcome. A more sustainable framework would enable responsible lenders to operate viably, extend credit more confidently, and expand access to underserved consumers.

At the same time, strengthening enforcement against illegal lenders must remain a priority, alongside improving consumer awareness and understanding of credit and debt processes.

Ultimately, financial freedom is not about encouraging borrowing.

It is about ensuring that when people need to borrow, as many inevitably will, they are able to do so safely, transparently and within a system that protects them.

Because freedom, in its fullest sense, is not only about rights secured in law. It is also about access in everyday life.

Nita Morgan is Director of Prime Loans .

Nita Morgan is Director of Prime Loans .

Image: Supplied.

Follow Business Report on Facebook, X and on LinkedIn for the latest Business and tech news.

BUSINESS REPORT