Isuzu Motors South Africa has launched its Farmer Solidarity Campaign, providing crucial support to farmers affected by the Foot and Mouth Disease outbreak.
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Isuzu Motors South Africa has launched its Farmer Solidarity Campaign, aimed at supporting farmers affected by the ongoing Foot-and-Mouth Disease (FMD) outbreak.
The campaign, which runs until May 30, centres on the Farmer Stories Fund, a relief initiative that will provide R250,000 in practical support packages to selected farmers impacted by the outbreak.
Farmers are invited to submit personal stories explaining how the outbreak has affected their operations and livelihoods, as well as how practical support could assist them.
Entries can be submitted through a dedicated WhatsApp line or via QR codes linked to the campaign platform.
The campaign comes as the agricultural sector continues to deal with the effects of the outbreak. According to Isuzu, there were 1,317 recorded FMD cases nationally by April.
More than 2.03 million animals have been vaccinated since February, with no new breakthroughs reported in vaccinated herds.
“For many farmers, this outbreak is not just an agricultural issue. It is a daily operational and emotional challenge that affects families, businesses and rural communities,” said Mpho Nkhumeleni, department executive: CV Sales, Revenue Generation at Isuzu.
“The Farmer Solidarity Campaign places farmers and their experiences at the centre of the conversation. As a brand with deep roots in the agricultural sector, we believe it is important to show support in a way that is practical, respectful and meaningful.”
In addition to three R50,000 relief awards, the campaign also includes spot prizes focused on easing operational pressure on farms through aftersales service relief packages.
Isuzu said the initiative forms part of its broader commitment to supporting industries and communities that rely on mobility and operational continuity.
“Farmers play a critical role in keeping South Africa moving, often under extremely challenging conditions,” added Nkhumeleni.
“Through this campaign, we want to encourage South Africans to listen to these stories, stand with farming communities and recognise the resilience that exists within the sector.”
Selected farmer stories will be shared across Isuzu’s digital platforms and through agricultural media partnerships.