Debunking financial myths: propaganda worth falling for

What propaganda are you not falling for? A viral social media trend is reframing how people engage with the ideas, advice, and narratives they’re exposed to – and it’s surprisingly relevant to the world of investing.

“Propaganda I’m not falling for” has evolved into “propaganda I am falling for” – simple, underrated truths to help people live more intentionally.

Finance propaganda to think twice about

1. You must beat the market to build wealth

The notion that one must “outperform” the market to succeed fuels unnecessary risk-taking and high fees. Real wealth comes from consistency, cost control, and long-term thinking.

2. If you haven’t started investing by 30, it’s too late

There is no deadline for taking control of your finances. While starting early is ideal, starting at any time still puts you ahead of not starting at all. It’s about progress, not perfection. Just start.

3. You need complex strategies to succeed

Many people assume investing is about picking winners or building complicated portfolios. In reality, simple strategies – like index investing and diversification – often outperform high-maintenance alternatives.

4. Market dips are a reason to panic

Volatility is part of the journey. Emotional reactions during downturns often lead to bad decisions. Staying calm and focused on the long term typically yields better results.

5. Everyone else has it figured out but you

Social media can make it seem like everyone is investing perfectly, buying property, or retiring early. The truth is that many people are still figuring things out, and comparison is not a strategy. Focus on your goals, your plan, and your progress.

This trend gives us a fresh, culturally relevant lens to challenge unhelpful investment myths and reinforce behaviours that truly support financial well-being. It’s a fun way to reframe what success looks like in investing.

Finance propaganda worth falling for

1. Consistent, long-term investing in index-tracking funds

Time-tested and cost-effective, index-tracking funds give investors broad exposure to the market without high fees. Research shows that long-term, consistent investing in index strategies often delivers better returns than chasing short-term gains.

2. Time in the market beats timing the market

Trying to predict when to buy or sell is a losing game for most investors. What matters more is staying invested over time. The longer your money is in the market, the more opportunity it has to grow, even through the ups and downs.

3. Diversification to manage risk across different assets

Putting all your eggs in one basket can backfire. Diversifying across different asset classes – like equities, bonds, and property – helps reduce risk and build resilience in your portfolio.

4. Small, regular contributions can add up to big outcomes

You don’t need to be wealthy to invest. A regular debit order, no matter how modest, benefits from compound growth, turning small amounts into meaningful savings over time.

5. You don’t need to be “in the know” to get started

Good investing doesn’t require insider knowledge. With tools like index funds, user-friendly platforms, and clear guidance, anyone can start their wealth-building journey, regardless of income, background, or expertise.

The real power lies in showing a new generation of investors that the smartest kind of ‘propaganda’ is investing early, consistently, and patiently. Because when you bet on time, consistency, and small steps, the market quietly becomes your ally, not your gamble.

In a world full of financial misinformation, falling for the right propaganda can be life-changing. The truth is, anyone can start investing. And the smartest strategies are often the simplest.

* Jacobs is the senior portfolio manager at Satrix.

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